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Volume : IV, Issue : VI, July - 2014

CORPORATE SOCIAL RSPONSIBILITY A CASE STUDY OF PROCTER & GAMBLE (P & G)

Rajni, -

By : Laxmi Book Publication

Abstract :

Corporate social responsibility (CSR) refer to strategies corporations or firmsconduct their business in a way that is ethical, society friendly and beneficial tocommunity in terms of development. This article analyses the meaning of CSR based onsome theories available in literature. It is argued that three theories namely utilitarian,managerial and relational theories of CSR supported by works of other scholars in thearea could be used to suggest that CSR becomes an international concern due toglobalized nature of business that knows no border. CSR is evolving in its meaning andpractice. The article then discusses the role of CSR in community development becausethe very logic of CSR is towards seeing its impact in community socially,environmentally and economically. Competencies required by CSR managers are alsoanalyzed in order to have a better understanding of the practical aspects of CSR. Finally,conclusions and implications for future research are discussed.

Keywords :


Article :


Cite This Article :

Rajni, -(2014). CORPORATE SOCIAL RSPONSIBILITY A CASE STUDY OF PROCTER & GAMBLE (P & G). Indian Streams Research Journal, Vol. IV, Issue. VI, http://isrj.org/UploadedData/4992.pdf

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