DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : IV, Issue : V, June - 2014

BUSINESS ETHICS

Raman Arora , None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Ethics contain a set of principles of personal and professional conduct .The concept of Business ethics relates itself to the norms and the ideals businessman and business groups adopt in course of their activities in business .Business ethics is an assertion of “be good” and “do good” in business. Ethical business practices has been a blessing to the enterprises as it ensures faith in society ,government trust ,business partners trust .on the other hand unethical business practices /behavior are may be the feel good factor in the short run for earning secret profit but prove as a monster in the long run as it leave a big spot on the enterprise image by indulging in activities like Black Marketing ,False Advertisement, T ax evasion etc .Thus it is the foremost duty of each enterprise to run its business on ethical grounds so that they can attain customers retention as well as employees retention in the long run and should not have a greed for becoming prey of unethical business practices thereby ditching the society as a whole .The principles laid down by IBE (Institute of Business Ethics ,London ) should be followed with sincerity by all enterprise leading to a trustworthy environment all around .

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    Cite This Article :

    Raman Arora , None(2014). BUSINESS ETHICS . Indian Streams Research Journal, Vol. IV, Issue. V, DOI : 10.9780/22307850, http://isrj.org/UploadedData/4896.pdf

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