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Volume : IV, Issue : V, June - 2014

MARKETING CHALLENGES FOR MSMES IN INDIA AStudy on the T erracotta and Pottery Craft Cluster of Asharikandi

Gaurav Dutta , -

By : Laxmi Book Publication

Abstract :

T erracotta Art in India has been flourishing since the time of Indus V alley Civilization. V arious excavations at 'Mohenjodaro' and 'Harappa' have unearthed several terracotta items in the form of various figures and figurines. In India this art is considered mystical as it incorporates the five gifts of the mother nature- air , fire, water , earth and ether . In a number of states in India, such as, T amil Nadu, Rajasthan, Gujarat, Madhya Pradesh, W est Bengal and Assam, the terracotta figures still have a lot of prominence and represent the historic and cultural significance of this traditional art. In India, the single largest cluster where both T erracotta and Pottery crafts are found and practiced in traditional way is Asharikandi (Madaikhali) craft village which is also known as T erracotta Craft Village. The cluster is registered under the MSME- DI, Guwahati, Assam. But as a result of various marketing problems and inadequate marketing initiatives, the commercial potential of the unique art of this cluster still lay untapped. Hence, the study attempts to bring into light the various issues and challenges in marketing of the products manufactured in this cluster . The study is based on both primary and secondary data.

Keywords :


Article :


Cite This Article :

Gaurav Dutta , -(2014). MARKETING CHALLENGES FOR MSMES IN INDIA AStudy on the T erracotta and Pottery Craft Cluster of Asharikandi. Indian Streams Research Journal, Vol. IV, Issue. V, http://isrj.org/UploadedData/4882.pdf

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