Volume : IV, Issue : V, June - 2014 ASEGMENT A TION STUDYOF WOMEN CONSUMERS IN SALEM BASED ON THEIR CONSUMPTION P A TTERN OFREADY -TO-EA TFOOD![](ArticleImage/4829.jpg) Shilpa Gopal, - By : Laxmi Book Publication Abstract : Food is something that people consume on a daily basis. Undoubtedly food accounts for the largest share of consumer spending. An interesting feature of the time- starved modern Indian consumer is that, they are in no mood to spend an hour in the kitchen preparing food, and thus they are now adopting a new eating habit to suit their lifestyle. Ready-To-Eat Food is a result of this new shift. Though these products are well known for their convenience and taste, health is definitely taking precedence among consumers who are making this shift in the food products. Segmenting the market is an important marketing strategy adopted by the marketer and when it comes to Ready-To-Eat Food, segmentation based on lifestyle can be applied to develop proper marketing strategies. Thus the present study aims to profile the Ready-To-Eat Food consumer lifestyles segments with special reference to Salem, a growing metropolitan city in T amilnadu. The study will explore new highlights in the field of segmentation. Keywords : Article : Cite This Article : Shilpa Gopal, -(2014). ASEGMENT A TION STUDYOF WOMEN CONSUMERS IN SALEM BASED ON THEIR CONSUMPTION P A TTERN OFREADY -TO-EA TFOOD. Indian Streams Research Journal, Vol. IV, Issue. V, http://isrj.org/UploadedData/4829.pdf References : - Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
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- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Swaroop Chandra Sahoo and Prakash Chandra Dash ; “ Consumer Decision Making Styles in Shopping malls- An empirical study in the Indian Context”, Indian Journal of Marketing , August 2010 ,V ol40, N0.8, pp 25-30
- Paini Palojki and Trettu Tuomi –Groha; “The Complexity of Food Choices in an everyday context” ; International Journal of Consumer Research; V ol 25,Issue 1 ; pp 15-23 ,March 2001.
- Herne Delisa ; “Research on Food Choice and Nutritional Status in Elderly People- A Review” British Food Journal ; Vol 97; No 9; pp 12-14.
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