Indian Streams Research Journal

Volume : IV, Issue : IV, May - 2014

QUALITY OF CUSTOMER RELATIONSHIP IN BEAUTY SALONS IN MEDICI'S CITY (Brazil)

Emaculada Maria de Oliveira, Diogo Gonzaga Torres Neto

By : Laxmi Book Publication

Abstract :

The objective of this work was to investigate the quality of services provided in establishments of aesthetics and beauty. In an expanding market, with products and techniques of rejuvenation, men and women more than at other times, has tried to delay the inevitable aging. This work presents an approach to the growth of the industry of Beauty and Aesthetics; discusses the aspects of quality in the provision of services, and demonstrates the basics of the concept of services, features, quality and attendance forms. We used the deductive method approach with descriptive and exploratory. The survey was in most qualitative, having only the tabulation of data as quantitative aspect. The sample was 70 (n= 70) participants, randomly chosen, which, having the identity preserved, received the encoding P1, P2... P70. The results showed the consumer behavior in relation to services of aesthetics and beauty, as well as the election of key metrics of quality in such services in the city of President Medici. It has had as a limiting Fctor to lack of bibliography and research in the area. Another limiting Fctor was the amount of time spent and the number of participants. It is recommended that the companies of the sector aesthetic in President Medici that even as a result of demand for professionals and the high demand for services, that they can be rendered in a professional manner, treating the customer as a unique being and essential to business success, because any slide can collapse an entire enterprise management of beauty.

Keywords :

• Quality in services
• consumer satisfaction.
• Quality in services
• consumer satisfaction.

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References :

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