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Volume : IV, Issue : IV, May - 2014

REPRESENTATION OF WOMEN IN T.V AND FILMS IN INDIA

Fareed Ahmad, -

By : Laxmi Book Publication

Abstract :

With the introduction of new communication technologies, the power of mass media has grow in stature. The mass media shapes our perceptions of social reality by presenting only some aspect of reality and by continuous repletion of images and messages. Although the form and content of mass media have changed dramatically over the year, the mass media have played a decisive role in reinforcing gender stereotypes and in reinforcing patriarchal culture by constructing new meanings and images and by setting agenda for public for opinion through selective themes and viewpoint. This paper attempt to give a picture of representation of women in the mass media (Films, T.V,) on basis of available research literature on women and mass media. It argues that women and their concern are no longer invisible in the mass media. However, old sex-stereotypes have continued in new forms. With the growing commercialization of the mass media, there has been increasing commoditization of women in the mass media. On the other hand, progressive discourse on women's issues is often co-opted and re-constructed in the mainstream media to establish the hegemony of dominant social classes. Hence, the task of changing media images of women has become far more difficult in the context of market economy

Keywords :


    Article :


    Cite This Article :

    Fareed Ahmad, -(2014). REPRESENTATION OF WOMEN IN T.V AND FILMS IN INDIA. Indian Streams Research Journal, Vol. IV, Issue. IV, http://isrj.org/UploadedData/4658.pdf

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