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Volume : IV, Issue : III, April - 2014

ACOMP ARA TIVE STUDYON CUSTOMER RELA TIONSHIP MANAGEMENTSTRA TEGIES IN ORGANISED MUL TI BRAND RET AIL APP ARELS

B. Nataraj, R. Rajendran

By : Laxmi Book Publication

Abstract :

Customer relationship management (CRM) is a comprehensive strategy and process of acquiring, retaining and parenting with selective customers to create superior value for the company and the customers. The Indian Apparel Industry has an overwhelming presence in the economic life of the country . The retail apparel industry can be broadly classified in to organised and un organised retail apparel industry . The organised retail apparel industry can further be classified in to Exclusive Retail outlets and Multi Brand Retail outlets. This article analyses the different players in organised retail apparel industry and compares their strengths weakness opportunities and threats. This article compares the CRM strategies followed in the various organised multi brand retail outlets

Keywords :


Article :


Cite This Article :

B. Nataraj, R. Rajendran(2014). ACOMP ARA TIVE STUDYON CUSTOMER RELA TIONSHIP MANAGEMENTSTRA TEGIES IN ORGANISED MUL TI BRAND RET AIL APP ARELS. Indian Streams Research Journal, Vol. IV, Issue. III, http://isrj.org/UploadedData/4453.pdf

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