Volume : IV, Issue : III, April - 2014 ACOMP ARA TIVE STUDYON CUSTOMER RELA TIONSHIP MANAGEMENTSTRA TEGIES IN ORGANISED MUL TI BRAND RET AIL APP ARELS![](ArticleImage/4453.jpg) B. Nataraj, R. Rajendran By : Laxmi Book Publication Abstract : Customer relationship management (CRM) is a comprehensive strategy and process of
acquiring, retaining and parenting with selective customers to create superior value for the company and
the customers. The Indian Apparel Industry has an overwhelming presence in the economic life of the
country . The retail apparel industry can be broadly classified in to organised and un organised retail
apparel industry . The organised retail apparel industry can further be classified in to Exclusive Retail
outlets and Multi Brand Retail outlets. This article analyses the different players in organised retail
apparel industry and compares their strengths weakness opportunities and threats. This article compares
the CRM strategies followed in the various organised multi brand retail outlets Keywords : Article : Cite This Article : B. Nataraj, R. Rajendran(2014). ACOMP ARA TIVE STUDYON CUSTOMER RELA TIONSHIP MANAGEMENTSTRA TEGIES IN ORGANISED MUL TI BRAND RET AIL APP ARELS. Indian Streams Research Journal, Vol. IV, Issue. III, http://isrj.org/UploadedData/4453.pdf References : - Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
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- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
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- Journal of Bank Management , 47-60.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- modern businesses. Business Review (UK) , 28-30.
- modern businesses. Business Review (UK) , 28-30.
- modern businesses. Business Review (UK) , 28-30.
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- modern businesses. Business Review (UK) , 28-30.
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- modern businesses. Business Review (UK) , 28-30.
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Journal of Bank Management , 47-60.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- SSRN: http://ssrn.com/abstract=1000671
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- modern businesses. Business Review (UK) , 28-30.
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- modern businesses. Business Review (UK) , 28-30.
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- modern businesses. Business Review (UK) , 28-30.
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- SSRN: http://ssrn.com/abstract=1000671
- Journal of Bank Management , 47-60.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- modern businesses. Business Review (UK) , 28-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- modern businesses. Business Review (UK) , 28-30.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- SSRN: http://ssrn.com/abstract=1000671
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- modern businesses. Business Review (UK) , 28-30.
- modern businesses. Business Review (UK) , 28-30.
- SSRN: http://ssrn.com/abstract=1000671
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Journal of Bank Management , 47-60.
- modern businesses. Business Review (UK) , 28-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- SSRN: http://ssrn.com/abstract=1000671
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Journal of Bank Management , 47-60.
- modern businesses. Business Review (UK) , 28-30.
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Journal of Bank Management , 47-60.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- SSRN: http://ssrn.com/abstract=1000671
- Journal of Bank Management , 47-60.
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Journal of Bank Management , 47-60.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- modern businesses. Business Review (UK) , 28-30.
- SSRN: http://ssrn.com/abstract=1000671
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- SSRN: http://ssrn.com/abstract=1000671
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- SSRN: http://ssrn.com/abstract=1000671
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- modern businesses. Business Review (UK) , 28-30.
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Journal of Bank Management , 47-60.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- modern businesses. Business Review (UK) , 28-30.
- SSRN: http://ssrn.com/abstract=1000671
- SSRN: http://ssrn.com/abstract=1000671
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Journal of Bank Management , 47-60.
- SSRN: http://ssrn.com/abstract=1000671
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- SSRN: http://ssrn.com/abstract=1000671
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Journal of Bank Management , 47-60.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- SSRN: http://ssrn.com/abstract=1000671
- SSRN: http://ssrn.com/abstract=1000671
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- modern businesses. Business Review (UK) , 28-30.
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- SSRN: http://ssrn.com/abstract=1000671
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- SSRN: http://ssrn.com/abstract=1000671
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- modern businesses. Business Review (UK) , 28-30.
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Journal of Bank Management , 47-60.
- modern businesses. Business Review (UK) , 28-30.
- Journal of Bank Management , 47-60.
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Journal of Bank Management , 47-60.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- modern businesses. Business Review (UK) , 28-30.
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- modern businesses. Business Review (UK) , 28-30.
- Journal of Bank Management , 47-60.
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- SSRN: http://ssrn.com/abstract=1000671
- SSRN: http://ssrn.com/abstract=1000671
- modern businesses. Business Review (UK) , 28-30.
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Journal of Bank Management , 47-60.
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- SSRN: http://ssrn.com/abstract=1000671
- SSRN: http://ssrn.com/abstract=1000671
- Journal of Bank Management , 47-60.
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- modern businesses. Business Review (UK) , 28-30.
- Journal of Bank Management , 47-60.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
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- Competition Commission of India. (2013, June 3). Research Reports. Retrieved Dec 26, 2013, from Competition
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- SSRN: http://ssrn.com/abstract=1000671
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- Harrison, S. (2004). Is there a right span of control? Simon Harrison assesses the relevance of the concept of span of control to
- modern businesses. Business Review (UK) , 28-30.
- SSRN: http://ssrn.com/abstract=1000671
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Journal of Bank Management , 47-60.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- Abbasi, M. M. (2012). Employee Empowerment, Service Quality and Customer Satisfaction in Pakistani Banks. The IUP
- Danciu, V ictor , Performance in Service Marketing from Philosophy to Customer Relationship Management. Available at
- Day , G. S. (2000), “Managing market relationships,” Journal of the Academy of Marketing Science, 28, (1), 24-30.
- modern businesses. Business Review (UK) , 28-30.
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Journal of Bank Management , 47-60.
- Indian Express. (2009, March 24). Who are the middle class in India? Retrieved 12 26, 2013, from Indian Express:
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
- Commission of India: http://cci.gov .in/images/media/ResearchReports/Apparel.pdf
- http://www .indianexpress.com/news/who-are-the-middle-class-in-india-/438429/
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