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Volume : IV, Issue : II, March - 2014

STUDY OF HULS INITIATIVES UNDER 'UNILEVER SUSTAINABLE LIVING PLAN

Abhinna Srivastava, Vineet Singh

By : Laxmi Book Publication

Abstract :

In ever changing world scenario, Environmental degradation and Loss of ecosystem services made the word Sustainable Development' a sine-qua-non of corporate world. Sustainable Development is a mode of human development in which resources are used to meet human needs and to preserve the environment, focus is given not only to present needs but also for ensuing generation, and it has become a core issue to the strategic decision making of every organisation. Indian corporate world has always laid importance on social and environmental responsibilities. It does not limit itself with contributing only in economic growth of the country but it provides a number of benefits to the society without harming our ecological system, natural resources and man power. Though a number of articles, research papers, models and frameworks have been made & published yet we do feel a dearth of real life example of initiatives taken by leading organisations, this paper aims at to provide the most recent contributions in this regard, taken by The Hindustan Unilever Limited (HUL), a leading company in India and known for FMCG (Fast Moving Consumer Goods).

Keywords :


Article :


Cite This Article :

Abhinna Srivastava, Vineet Singh(2014). STUDY OF HULS INITIATIVES UNDER 'UNILEVER SUSTAINABLE LIVING PLAN. Indian Streams Research Journal, Vol. IV, Issue. II, http://isrj.org/UploadedData/4299.pdf

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