Volume : IV, Issue : I, February - 2014 BRAND ARCHITECTURAL MODEL OF THREE TOURIST NATIONS![](ArticleImage/4199.jpg) Nripendra Singh, Sunaina Ahuja By : Laxmi Book Publication Abstract : This paper gives brand architectural model of three tourist nations, which are ranked amongst
top 32 tourist destinations by United Nations World Tourism Organizations (UNWTO) and top 34 tourist
destinations, under travel and tourism index by World Economic forum. These tourist nations are United
Arab Emirates, Malaysia and Australia. The methodology used is the case study method. Identification
of attributes from secondary sources journals, white papers and websites of the above mentioned three
nations have been done. They have been validated with in-depth interviews of foreign nationals. This
paper is unique as it is for the first time that brand architectural model has been developed for these
nations using theoretical framework of destination branding. Keywords : Article : Cite This Article : Nripendra Singh, Sunaina Ahuja(2014). BRAND ARCHITECTURAL MODEL OF THREE TOURIST NATIONS. Indian Streams Research Journal, Vol. IV, Issue. I, http://isrj.org/UploadedData/4199.pdf References : - Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- 296-304.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- California Management Review. 42(4), 8-23.
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- 296-304.
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- California Management Review. 42(4), 8-23.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- California Management Review. 42(4), 8-23.
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Australia.aspx Australias tourism official website,
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- 296-304.
- California Management Review. 42(4), 8-23.
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- California Management Review. 42(4), 8-23.
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- California Management Review. 42(4), 8-23.
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- California Management Review. 42(4), 8-23.
- 296-304.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- California Management Review. 42(4), 8-23.
- 45(2), 198-200
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- California Management Review. 42(4), 8-23.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- 296-304.
- 296-304.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- 296-304.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Australia.aspx Australias tourism official website,
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- California Management Review. 42(4), 8-23.
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- 296-304.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- California Management Review. 42(4), 8-23.
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- California Management Review. 42(4), 8-23.
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- 296-304.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- 296-304.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- California Management Review. 42(4), 8-23.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- California Management Review. 42(4), 8-23.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- 296-304.
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- California Management Review. 42(4), 8-23.
- California Management Review. 42(4), 8-23.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- California Management Review. 42(4), 8-23.
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- 296-304.
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- California Management Review. 42(4), 8-23.
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Australia.aspx Australias tourism official website,
- California Management Review. 42(4), 8-23.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- 296-304.
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- California Management Review. 42(4), 8-23.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- 296-304.
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- California Management Review. 42(4), 8-23.
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- California Management Review. 42(4), 8-23.
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- 296-304.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- California Management Review. 42(4), 8-23.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- California Management Review. 42(4), 8-23.
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- California Management Review. 42(4), 8-23.
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- California Management Review. 42(4), 8-23.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- 296-304.
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Tourism Organization, Madrid, Spain.
- 296-304.
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- portfolio, Place branding 1(4), 402-419.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- California Management Review. 42(4), 8-23.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- 296-304.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- 296-304.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- 296-304.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- 296-304.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- California Management Review. 42(4), 8-23.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- California Management Review. 42(4), 8-23.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
- Tourism Organization, Madrid, Spain.
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- portfolio, Place branding 1(4), 402-419.
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- California Management Review. 42(4), 8-23.
- 296-304.
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
- Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
- Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
- 45(2), 198-200
- Nation Branding, Tourism and International Investments.Global peace index 2012 report,
- http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
- 296-304.
- 296-304.
- Tourism Organization, Madrid, Spain.
- portfolio, Place branding 1(4), 402-419.
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
- tourism management, 334-340.
- Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
- Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
- 296-304.
- 296-304.
- Australia.aspx Australias tourism official website,
- http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
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