Scroll to Top

Volume : IV, Issue : I, February - 2014

BRAND ARCHITECTURAL MODEL OF THREE TOURIST NATIONS

Nripendra Singh, Sunaina Ahuja

By : Laxmi Book Publication

Abstract :

This paper gives brand architectural model of three tourist nations, which are ranked amongst top 32 tourist destinations by United Nations World Tourism Organizations (UNWTO) and top 34 tourist destinations, under travel and tourism index by World Economic forum. These tourist nations are United Arab Emirates, Malaysia and Australia. The methodology used is the case study method. Identification of attributes from secondary sources journals, white papers and websites of the above mentioned three nations have been done. They have been validated with in-depth interviews of foreign nationals. This paper is unique as it is for the first time that brand architectural model has been developed for these nations using theoretical framework of destination branding.

Keywords :


    Article :


    Cite This Article :

    Nripendra Singh, Sunaina Ahuja(2014). BRAND ARCHITECTURAL MODEL OF THREE TOURIST NATIONS. Indian Streams Research Journal, Vol. IV, Issue. I, http://isrj.org/UploadedData/4199.pdf

    References :

    1. Tourism Organization, Madrid, Spain.
    2. portfolio, Place branding 1(4), 402-419.
    3. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    4. tourism management, 334-340.
    5. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    6. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    7. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    8. 296-304.
    9. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    10. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    11. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    12. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    13. Australia.aspx Australias tourism official website,
    14. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    15. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    16. California Management Review. 42(4), 8-23.
    17. 45(2), 198-200
    18. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    19. Tourism Organization, Madrid, Spain.
    20. portfolio, Place branding 1(4), 402-419.
    21. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    22. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    23. 45(2), 198-200
    24. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    25. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    26. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    27. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    28. Tourism Organization, Madrid, Spain.
    29. portfolio, Place branding 1(4), 402-419.
    30. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    31. tourism management, 334-340.
    32. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    33. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    34. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    35. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    36. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    37. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    38. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    39. Australia.aspx Australias tourism official website,
    40. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    41. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    42. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    43. 296-304.
    44. Australia.aspx Australias tourism official website,
    45. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    46. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    47. tourism management, 334-340.
    48. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    49. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    50. tourism management, 334-340.
    51. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    52. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    53. tourism management, 334-340.
    54. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    55. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    56. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    57. tourism management, 334-340.
    58. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    59. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    60. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    61. tourism management, 334-340.
    62. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    63. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    64. Australia.aspx Australias tourism official website,
    65. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    66. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    67. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    68. California Management Review. 42(4), 8-23.
    69. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    70. California Management Review. 42(4), 8-23.
    71. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    72. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    73. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    74. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    75. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    76. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    77. tourism management, 334-340.
    78. Australia.aspx Australias tourism official website,
    79. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    80. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    81. Tourism Organization, Madrid, Spain.
    82. portfolio, Place branding 1(4), 402-419.
    83. 296-304.
    84. California Management Review. 42(4), 8-23.
    85. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    86. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    87. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    88. California Management Review. 42(4), 8-23.
    89. Australia.aspx Australias tourism official website,
    90. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    91. Tourism Organization, Madrid, Spain.
    92. portfolio, Place branding 1(4), 402-419.
    93. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    94. tourism management, 334-340.
    95. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    96. Australia.aspx Australias tourism official website,
    97. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    98. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    99. tourism management, 334-340.
    100. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    101. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    102. California Management Review. 42(4), 8-23.
    103. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    104. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    105. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    106. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    107. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    108. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    109. California Management Review. 42(4), 8-23.
    110. 296-304.
    111. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    112. 45(2), 198-200
    113. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    114. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    115. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    116. California Management Review. 42(4), 8-23.
    117. 45(2), 198-200
    118. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    119. tourism management, 334-340.
    120. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    121. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    122. California Management Review. 42(4), 8-23.
    123. Tourism Organization, Madrid, Spain.
    124. portfolio, Place branding 1(4), 402-419.
    125. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    126. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    127. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    128. Australia.aspx Australias tourism official website,
    129. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    130. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    131. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    132. 296-304.
    133. 296-304.
    134. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    135. Australia.aspx Australias tourism official website,
    136. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    137. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    138. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    139. tourism management, 334-340.
    140. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    141. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    142. tourism management, 334-340.
    143. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    144. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    145. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    146. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    147. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    148. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    149. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    150. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    151. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    152. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    153. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    154. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    155. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    156. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    157. Australia.aspx Australias tourism official website,
    158. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    159. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    160. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    161. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    162. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    163. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    164. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    165. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    166. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    167. 296-304.
    168. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    169. tourism management, 334-340.
    170. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    171. Australia.aspx Australias tourism official website,
    172. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    173. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    174. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    175. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    176. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    177. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    178. Australia.aspx Australias tourism official website,
    179. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    180. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    181. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    182. 45(2), 198-200
    183. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    184. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    185. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    186. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    187. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    188. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    189. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    190. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    191. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    192. tourism management, 334-340.
    193. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    194. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    195. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    196. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    197. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    198. Australia.aspx Australias tourism official website,
    199. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    200. Tourism Organization, Madrid, Spain.
    201. portfolio, Place branding 1(4), 402-419.
    202. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    203. tourism management, 334-340.
    204. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    205. Tourism Organization, Madrid, Spain.
    206. portfolio, Place branding 1(4), 402-419.
    207. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    208. tourism management, 334-340.
    209. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    210. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    211. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    212. tourism management, 334-340.
    213. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    214. Tourism Organization, Madrid, Spain.
    215. portfolio, Place branding 1(4), 402-419.
    216. California Management Review. 42(4), 8-23.
    217. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    218. 296-304.
    219. Tourism Organization, Madrid, Spain.
    220. portfolio, Place branding 1(4), 402-419.
    221. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    222. California Management Review. 42(4), 8-23.
    223. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    224. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    225. tourism management, 334-340.
    226. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    227. California Management Review. 42(4), 8-23.
    228. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    229. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    230. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    231. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    232. 296-304.
    233. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    234. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    235. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    236. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    237. Australia.aspx Australias tourism official website,
    238. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    239. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    240. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    241. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    242. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    243. tourism management, 334-340.
    244. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    245. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    246. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    247. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    248. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    249. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    250. tourism management, 334-340.
    251. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    252. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    253. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    254. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    255. 45(2), 198-200
    256. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    257. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    258. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    259. 296-304.
    260. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    261. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    262. California Management Review. 42(4), 8-23.
    263. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    264. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    265. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    266. Tourism Organization, Madrid, Spain.
    267. portfolio, Place branding 1(4), 402-419.
    268. 45(2), 198-200
    269. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    270. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    271. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    272. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    273. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    274. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    275. Tourism Organization, Madrid, Spain.
    276. portfolio, Place branding 1(4), 402-419.
    277. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    278. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    279. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    280. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    281. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    282. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    283. tourism management, 334-340.
    284. 45(2), 198-200
    285. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    286. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    287. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    288. tourism management, 334-340.
    289. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    290. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    291. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    292. Australia.aspx Australias tourism official website,
    293. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    294. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    295. Tourism Organization, Madrid, Spain.
    296. portfolio, Place branding 1(4), 402-419.
    297. 45(2), 198-200
    298. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    299. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    300. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    301. tourism management, 334-340.
    302. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    303. California Management Review. 42(4), 8-23.
    304. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    305. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    306. tourism management, 334-340.
    307. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    308. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    309. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    310. tourism management, 334-340.
    311. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    312. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    313. tourism management, 334-340.
    314. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    315. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    316. tourism management, 334-340.
    317. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    318. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    319. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    320. 296-304.
    321. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    322. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    323. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    324. California Management Review. 42(4), 8-23.
    325. California Management Review. 42(4), 8-23.
    326. Tourism Organization, Madrid, Spain.
    327. portfolio, Place branding 1(4), 402-419.
    328. California Management Review. 42(4), 8-23.
    329. Australia.aspx Australias tourism official website,
    330. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    331. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    332. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    333. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    334. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    335. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    336. tourism management, 334-340.
    337. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    338. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    339. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    340. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    341. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    342. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    343. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    344. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    345. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    346. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    347. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    348. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    349. tourism management, 334-340.
    350. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    351. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    352. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    353. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    354. Tourism Organization, Madrid, Spain.
    355. portfolio, Place branding 1(4), 402-419.
    356. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    357. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    358. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    359. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    360. tourism management, 334-340.
    361. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    362. 296-304.
    363. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    364. California Management Review. 42(4), 8-23.
    365. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    366. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    367. tourism management, 334-340.
    368. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    369. Australia.aspx Australias tourism official website,
    370. California Management Review. 42(4), 8-23.
    371. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    372. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    373. 296-304.
    374. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    375. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    376. California Management Review. 42(4), 8-23.
    377. Tourism Organization, Madrid, Spain.
    378. portfolio, Place branding 1(4), 402-419.
    379. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    380. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    381. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    382. 296-304.
    383. Australia.aspx Australias tourism official website,
    384. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    385. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    386. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    387. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    388. 45(2), 198-200
    389. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    390. Tourism Organization, Madrid, Spain.
    391. portfolio, Place branding 1(4), 402-419.
    392. tourism management, 334-340.
    393. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    394. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    395. Tourism Organization, Madrid, Spain.
    396. portfolio, Place branding 1(4), 402-419.
    397. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    398. California Management Review. 42(4), 8-23.
    399. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    400. California Management Review. 42(4), 8-23.
    401. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    402. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    403. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    404. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    405. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    406. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    407. tourism management, 334-340.
    408. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    409. 45(2), 198-200
    410. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    411. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    412. tourism management, 334-340.
    413. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    414. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    415. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    416. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    417. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    418. tourism management, 334-340.
    419. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    420. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    421. Tourism Organization, Madrid, Spain.
    422. portfolio, Place branding 1(4), 402-419.
    423. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    424. tourism management, 334-340.
    425. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    426. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    427. tourism management, 334-340.
    428. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    429. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    430. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    431. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    432. 296-304.
    433. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    434. tourism management, 334-340.
    435. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    436. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    437. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    438. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    439. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    440. California Management Review. 42(4), 8-23.
    441. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    442. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    443. tourism management, 334-340.
    444. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    445. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    446. California Management Review. 42(4), 8-23.
    447. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    448. California Management Review. 42(4), 8-23.
    449. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    450. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    451. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    452. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    453. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    454. California Management Review. 42(4), 8-23.
    455. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    456. 45(2), 198-200
    457. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    458. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    459. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    460. 45(2), 198-200
    461. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    462. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    463. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    464. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    465. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    466. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    467. 296-304.
    468. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    469. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    470. tourism management, 334-340.
    471. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    472. Australia.aspx Australias tourism official website,
    473. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    474. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    475. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    476. tourism management, 334-340.
    477. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    478. Tourism Organization, Madrid, Spain.
    479. 296-304.
    480. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    481. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    482. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    483. portfolio, Place branding 1(4), 402-419.
    484. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    485. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    486. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    487. 45(2), 198-200
    488. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    489. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    490. tourism management, 334-340.
    491. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    492. California Management Review. 42(4), 8-23.
    493. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    494. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    495. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    496. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    497. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    498. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    499. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    500. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    501. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    502. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    503. tourism management, 334-340.
    504. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    505. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    506. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    507. 45(2), 198-200
    508. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    509. Australia.aspx Australias tourism official website,
    510. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    511. 296-304.
    512. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    513. 296-304.
    514. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    515. tourism management, 334-340.
    516. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    517. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    518. tourism management, 334-340.
    519. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    520. 296-304.
    521. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    522. 296-304.
    523. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    524. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    525. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    526. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    527. tourism management, 334-340.
    528. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    529. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    530. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    531. 45(2), 198-200
    532. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    533. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    534. Australias tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like-
    535. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    536. tourism management, 334-340.
    537. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    538. tourism management, 334-340.
    539. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    540. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge.
    541. 45(2), 198-200
    542. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    543. California Management Review. 42(4), 8-23.
    544. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    545. tourism management, 334-340.
    546. Tourism Organization, Madrid, Spain.
    547. portfolio, Place branding 1(4), 402-419.
    548. California Management Review. 42(4), 8-23.
    549. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    550. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    551. Tourism Organization, Madrid, Spain.
    552. portfolio, Place branding 1(4), 402-419.
    553. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    554. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    555. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    556. to an integrated framework. The Berlin International Economics Congress 2011: An International Conference on the Future of
    557. Tourism Organization, Madrid, Spain.
    558. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    559. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    560. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    561. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    562. tourism management, 334-340.
    563. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    564. portfolio, Place branding 1(4), 402-419.
    565. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    566. tourism management, 334-340.
    567. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    568. California Management Review. 42(4), 8-23.
    569. 296-304.
    570. Australia.aspx Australias tourism official website,
    571. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    572. tourism management, 334-340.
    573. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    574. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    575. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    576. Dooley & Bowie (2005). Place brand architecture: Strategic management of the brand
    577. 45(2), 198-200
    578. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    579. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    580. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    581. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3),
    582. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre
    583. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    584. tourism management, 334-340.
    585. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    586. Giannopoulos, Piha, Avlonitis (2011). Desti–Nation Branding: what for? From the notions of tourism and nation branding
    587. 45(2), 198-200
    588. Nation Branding, Tourism and International Investments.Global peace index 2012 report,
    589. http://reliefweb.int/sites/reliefweb.int/files/resources/2012- Global-Peace-Index-Report.pdf. Retrieved 15-Jun-2013.
    590. 296-304.
    591. 296-304.
    592. Tourism Organization, Madrid, Spain.
    593. portfolio, Place branding 1(4), 402-419.
    594. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    595. Ahmed, Z., U. (1991). The influence of the components of a states tourist image on product positioning strategy. Journal of
    596. tourism management, 334-340.
    597. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research,
    598. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    599. 296-304.
    600. 296-304.
    601. Australia.aspx Australias tourism official website,
    602. http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx

    Article Post Production

      No data exists for the row/column.
    Creative Commons License
    Indian Streams Research Journal by Laxmi Book Publication is licensed under a Creative Commons Attribution 4.0 International License.
    Based on a work at http://oldisrj.lbp.world/Default.aspx.
    Permissions beyond the scope of this license may be available at http://oldisrj.lbp.world/Default.aspx
    Copyright � 2014 Indian Streams Research Journal. All rights reserved
    Looking for information? Browse our FAQs, tour our sitemap, or contact ISRJ
    Read our Privacy Policy Statement and Plagairism Policy. Use of this site signifies your agreement to the Terms of Use