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Volume : IV, Issue : I, February - 2014

TOURISM AS AN ENGINE OF RURAL DEVELOPMENT IN INDIA – A CASE STUDY OF SUALKUCHI SILK VILLAGE, ASSAM

Nazneen Akhtar, -

By : Laxmi Book Publication

Abstract :

Tourism in India, though yet to achieve its full potential, has made rapid strides in recent years. The 10th Five Year Plan of India has also identified tourism as one of the major sources for generating employment and promoting sustainable livelihood. Tourism can therefore, prove to be a viable option towards rural growth and development by giving an opportunity to the tourists to explore the unexplored parts of Rural India. In the past ten years, with changes brought in by globalization, liberalization and economic reforms, handloom sector has been facing adverse government policies and discriminatory competition. The resultant burden is the most on the weavers. Such is the case of Sualkuchi, the famous “silk town” of Assam, which is famous for its sarees and mekhala chadars woven from mulberry, tassar and muga silks and has occupied a unique place in the cultural history of Assam since time immemorial. Hence, the present paper attempts to address the problems and needs of this 'vulnerable section' of handloom sector in the present times and suggests Tourism, particularly, Community Based Tourism as an alternative for sustainable growth and development of this part of Rural India. It is based on empirical view substantiated by both primary and secondary data obtained through field visits, project reports and government documents etc. from institutions like the Department of Handloom & Textile, Directorate of Sericulture (Govt. of Assam) and Central Silk Board etc. The study reveals that Community Based Tourism initiatives in Sualkuchi can play a vital role towards local participatory governance and selfreliance. Besides, it can also provide networking and marketing support to village committee for marketing of the tourist site and village produce, as a sustainable livelihood strategy for the weavers to overcome the crises in this sector.

Keywords :


    Article :


    Cite This Article :

    Nazneen Akhtar, -(2014). TOURISM AS AN ENGINE OF RURAL DEVELOPMENT IN INDIA – A CASE STUDY OF SUALKUCHI SILK VILLAGE, ASSAM. Indian Streams Research Journal, Vol. IV, Issue. I, http://isrj.org/UploadedData/4197.pdf

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