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Volume : IV, Issue : I, February - 2014

BRAND ARCHITECTURAL MODEL OF THREE TOURIST NATIONS

Nripendra Singh, Sunaina Ahuja

By : Laxmi Book Publication

Abstract :

This paper gives brand architectural model of three tourist nations, which are ranked amongst top 32 tourist destinations by United Nations World Tourism Organizations (UNWTO) and top 34 tourist destinations, under travel and tourism index by World Economic forum. These tourist nations are United Arab Emirates, Malaysia and Australia. The methodology used is the case study method. Identification of attributes from secondary sources journals, white papers and websites of the above mentioned three nations have been done. They have been validated with in-depth interviews of foreign nationals. This paper is unique as it is for the first time that brand architectural model has been developed for these nations using theoretical framework of estination branding.

Keywords :


    Article :


    Cite This Article :

    Nripendra Singh, Sunaina Ahuja(2014). BRAND ARCHITECTURAL MODEL OF THREE TOURIST NATIONS. Indian Streams Research Journal, Vol. IV, Issue. I, http://isrj.org/UploadedData/3642.pdf

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    175. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    176. Blackadder, J. (2006). Australia- The story of a destination brand.
    177. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review. 42(4), 8-23.
    178. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre.
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    180. Blackadder, J. (2006). Australia- The story of a destination brand.
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    185. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre.
    186. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review. 42(4), 8-23.
    187. Australia tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like- Australia.aspx Australia tourism official website, http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
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    189. Blackadder, J. (2006). Australia- The story of a destination brand.
    190. Blackadder, J. (2006). Australia- The story of a destination brand.
    191. Tourism Organization, Madrid, Spain.
    192. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3), 296-304.
    193. Blackadder, J. (2006). Australia- The story of a destination brand.
    194. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research, 45(2), 198-200.
    195. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    196. Tourism Organization, Madrid, Spain.
    197. Australia tourism campaign and branding, http://www.tourism.australia.com/en- au/marketing/campaigns_Nothing-Like- Australia.aspx Australia tourism official website, http://www.tourism.australia.com/en-au/marketing/campaigns_Nothing-Like-Australia.aspx
    198. Anholt, S. (2009). Handbook on Tourism Destinations Branding. Printed by the World
    199. Blackadder, J. (2006). Australia- The story of a destination brand.
    200. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre.
    201. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3), 296-304.
    202. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre.
    203. Blackadder, J. (2006). Australia- The story of a destination brand.
    204. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    205. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review. 42(4), 8-23.
    206. Ahmed, Z., U. (1991). The influence of the components of a state tourist image on product positioning strategy. Journal of tourism management, 334-340.
    207. Blackadder, J. (2006). Australia- The story of a destination brand.
    208. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review. 42(4), 8-23.
    209. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3), 296-304.
    210. Amit, S. (2010). Destination Branding, an Introduction. The ICFAI University Press.
    211. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre.
    212. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3), 296-304.
    213. Blackadder, J. (2006). Australia- The story of a destination brand.
    214. Blackadder, J. (2006). Australia- The story of a destination brand.
    215. Davis (2005). Marketers challenged to respond to changing nature of brand building. Journal of advertising research, 45(2), 198-200.
    216. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre.
    217. Anholt, S. (2005). Anholt Nation Brand Index: How Does the World see America? Journal of Advertising Research, 45(3), 296-304.
    218. Bhat, D. (2010). Destination Dubai: Building a brand. The ICFAI Business School Case Development Centre.
    219. Blackadder, J. (2006). Australia- The story of a destination brand.
    220. Ahmed, Z., U. (1991). The influence of the components of a state tourist image on product positioning strategy. Journal of tourism management, 334-340.
    221. Blackadder, J. (2006). Australia- The story of a destination brand.
    222. Aaker, D.A., & Joachimsthaler, E.A. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review. 42(4), 8-23.
    223. Blackadder, J. (2006). Australia- The story of a destination brand.
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