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Volume : XV, Issue : XI, December - 2025

ROLE OF CRM IN BUILDING TRUST A STUDY OF THE PUBLIC SECTOR BANK

Dr. Rupali Tukaram Rathod, None

By : Laxmi Book Publication

Abstract :

Customer Relationship Management (CRM) has become an important strategic approach for public sector banks to develop and maintain long-term relationships with customers.

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Cite This Article :

Dr. Rupali Tukaram Rathod, None(2025). ROLE OF CRM IN BUILDING TRUST A STUDY OF THE PUBLIC SECTOR BANK. Indian Streams Research Journal, Vol. XV, Issue. XI, http://isrj.org/UploadedData/11967.pdf

References :

  1. Berry, L. L. (1983). Relationship marketing. In L. L. Berry, G. L. Shostack, & G. D. Upah (Eds.), Emerging Perspectives on Services Marketing (pp. 25–28).
  2. Buttle, F., & Maklan, S. (2019). Customer Relationship Management: Concepts and Technologies (4th ed.).

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