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Volume : XVI, Issue : VII, August - 2026

A STUDY ON BRAND POSITIONING AND PROMOTIONAL STRATEGIES OF DINSHAWS AND HALDIRAMS TO SUSTAIN COMPETITIVE ADVANTAGE AGAINST MNCs

Chandresh Samir Chakravorty, Dr. Sunil Ikharkar

By : Laxmi Book Publication

Abstract :

Multinational companies (MNCs) have increased the competition in the food industry, snacks, dairy and ice-cream markets in India.

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Cite This Article :

Chandresh Samir Chakravorty, Dr. Sunil Ikharkar(2026). A STUDY ON BRAND POSITIONING AND PROMOTIONAL STRATEGIES OF DINSHAWS AND HALDIRAMS TO SUSTAIN COMPETITIVE ADVANTAGE AGAINST MNCs. Indian Streams Research Journal, Vol. XVI, Issue. VII, http://isrj.org/UploadedData/11936.pdf

References :

  1. Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. Free Press.
  2. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. doi:10.1177/014920639101700108.

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