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Volume : XIII, Issue : VI, July - 2023

EXAMINING TRUST, PERCEIVED VALUE, AND SERVICE QUALITY AS PREDICTORS OF M-COMMERCE USER LOYALTY

Revanasiddayya S/O Veerayya Swamy, Dr. Babita Tyagi

By : Laxmi Book Publication

Abstract :

In the rapidly evolving mobile commerce (m-commerce) sector, user loyalty is a critical determinant of long-term success and competitive advantage.

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Cite This Article :

Revanasiddayya S/O Veerayya Swamy, Dr. Babita Tyagi(2023). EXAMINING TRUST, PERCEIVED VALUE, AND SERVICE QUALITY AS PREDICTORS OF M-COMMERCE USER LOYALTY. Indian Streams Research Journal, Vol. XIII, Issue. VI, http://isrj.org/UploadedData/11684.pdf

References :

  1. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
  2. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.

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