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Volume : XIV, Issue : II, March - 2024

PUBLIC PERCEPTION AND BRAND RECOGNITION OF SMALL FINANCE BANKS: A CASE STUDY OF AU SMALL FINANCE BANK

Chetana D/o Shivakumar , Dr. Babita Tyagi

By : Laxmi Book Publication

Abstract :

In recent years, small finance banks have played a crucial role in the Indian banking landscape by catering to the financial needs of underserved and unbanked populations.

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Cite This Article :

Chetana D/o Shivakumar , Dr. Babita Tyagi(2024). PUBLIC PERCEPTION AND BRAND RECOGNITION OF SMALL FINANCE BANKS: A CASE STUDY OF AU SMALL FINANCE BANK. Indian Streams Research Journal, Vol. XIV, Issue. II, http://isrj.org/UploadedData/11402.pdf

References :

  1. Aaker, D. A. (1996). Building Strong Brands. Free Press.

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