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Volume : XIII, Issue : I, February - 2023

NEUROMARKETING AND CONSUMER PSYCHOLOGY: A DATA-DRIVEN APPROACH TO BRAND ENGAGEMENT

Dr. Munaga Ramakrishna Mohan Rao , -

By : Laxmi Book Publication

Abstract :

Neuromarketing is a rapidly growing field that applies neuroscience and psychological principles to understand consumer behavior and optimize marketing strategies. This paper explores how neuromarketing leverages biometric data, brain imaging, and behavioral insights to enhance brand engagement.

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Cite This Article :

Dr. Munaga Ramakrishna Mohan Rao , -(2023). NEUROMARKETING AND CONSUMER PSYCHOLOGY: A DATA-DRIVEN APPROACH TO BRAND ENGAGEMENT. Indian Streams Research Journal, Vol. XIII, Issue. I, http://isrj.org/UploadedData/11288.pdf

References :

  1. 1. Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins.
  3. 2. Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus, and Giroux.

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