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Volume : XV, Issue : II, March - 2025

INNOVATION AND CHANGE MANAGEMENT: HOW BUSINESSES RESPOND TO MARKET DISRUPTIONS

Dr. Munaga Ramakrishna Mohan Rao , -

By : Laxmi Book Publication

Abstract :

In a time of fast-paced technological changes and worldwide uncertainties, businesses are confronted with incessant market disruptions. Being able to innovate and manage change is now a key for companies to ensure they remain competitive.

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Cite This Article :

Dr. Munaga Ramakrishna Mohan Rao , -(2025). INNOVATION AND CHANGE MANAGEMENT: HOW BUSINESSES RESPOND TO MARKET DISRUPTIONS. Indian Streams Research Journal, Vol. XV, Issue. II, http://isrj.org/UploadedData/11286.pdf

References :

  1. 1. Kotter, J. P. (1996). "Leading Change." Harvard Business Review Press.

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