Volume : XIV, Issue : XII, January - 2025 CRISIS MANAGEMENT: BUSINESS RESILIENCE IN UNCERTAIN TIMES Dr. Munaga Ramakrishna Mohan Rao , - By : Laxmi Book Publication Abstract : In the unstable and uncertain business world of today, crisis management is a necessary skill for companies. Companies experience a broad array of crises, ranging from natural disasters to economic downturns and technology failures, all of which can interrupt business, damage brand reputation, and jeopardize long-term survival. Keywords : Article : Cite This Article : Dr. Munaga Ramakrishna Mohan Rao , -(2025). CRISIS MANAGEMENT: BUSINESS RESILIENCE IN UNCERTAIN TIMES. Indian Streams Research Journal, Vol. XIV, Issue. XII, http://isrj.org/UploadedData/11284.pdf References : - 1. Mitroff, I. I., & Anagnos, G. (2009). "Preparing for the Next Crisis." Harvard Business Review.
- 2. Fink, S. (1986). "Crisis Management: Planning for the Inevitable." American Management Association.
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