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Volume : XII, Issue : III, April - 2022

INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE BEHAVIOR

Dr. Munaga Ramakrishna Mohan Rao , -

By : Laxmi Book Publication

Abstract :

Social media influencers (SMIs) are now a major influence on consumer purchase behavior. With their genuine content and huge, active followings, influencers influence consumer choices in many industries.

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Cite This Article :

Dr. Munaga Ramakrishna Mohan Rao , -(2022). INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE BEHAVIOR. Indian Streams Research Journal, Vol. XII, Issue. III, http://isrj.org/UploadedData/11283.pdf

References :

  2. 2. De Veirman, M., Cauberghe, V., & Hudders, L. (2017). "Marketing through Instagram influencers: The impact of the number of followers and product divergence on brand attitude." International Journal of Advertising.
  3. 1. Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). "Who are the social media influencers? A study of public perceptions of personality." Public Relations Review.

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