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Volume : X, Issue : X, November - 2020

AREA MARKETING - CUSTOMER RELATIONSHIP MANAGEMENT

Dr. Ashok Yakkaldevi, -

By : Laxmi Book Publication

Abstract :

In today’s competitive market landscape, effective area marketing and customer relationship management (CRM) are crucial for businesses aiming to enhance their market presence and drive customer loyalty. Area marketing focuses on tailoring strategies to specific geographic regions, enabling businesses to address local preferences, cultural nuances, and competitive dynamics more effectively.

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Cite This Article :

Dr. Ashok Yakkaldevi, -(2020). AREA MARKETING - CUSTOMER RELATIONSHIP MANAGEMENT. Indian Streams Research Journal, Vol. X, Issue. X, http://isrj.org/UploadedData/11240.pdf

References :

  1. 1. Bolton, R. N., & Drew, J. H. (1991). A Longitudinal Analysis of the Impact of Service Changes on Customer Attitudes. Journal of Marketing.
  2. 2. Buttle, F., & Maklan, S. (2019). Customer Relationship Management: Concepts and Technologies. Routledge

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