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Volume : XIII, Issue : VI, July - 2023

EMPIRICAL MODELING OF CUSTOMER SATISFACTION FOR E-SERVICES

Rajkumar, Dr. Babita Tyagi

By : Laxmi Book Publication

Abstract :

Customer satisfaction has emerged as a crucial factor in determining the success of e-services in the quickly changing digital landscape.

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Cite This Article :

Rajkumar, Dr. Babita Tyagi(2023). EMPIRICAL MODELING OF CUSTOMER SATISFACTION FOR E-SERVICES. Indian Streams Research Journal, Vol. XIII, Issue. VI, http://isrj.org/UploadedData/11184.pdf

References :

  1. 2. Zeithaml, V. A., Parasuraman, A., &Malhotra, A. (2002). Service quality delivery through web sites: A critical review of extant knowledge.
  2. 1. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.

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