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Volume : XIV, Issue : IX, October - 2024

A STUDY ON RURAL MARKET IN INDIA: OPPORTUNITIES AND CHALLENGES

Shri Bhanje S. B., -

By : Laxmi Book Publication

Abstract :

The provincial market has been developing consistently throughout the course of recent years and is presently considerably greater than the metropolitan market. Around 70% of India's populace lives in towns. More than 800million individuals live in towns of India. ' Go provincial' is the advertiser's new trademark.

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Cite This Article :

Shri Bhanje S. B., -(2024). A STUDY ON RURAL MARKET IN INDIA: OPPORTUNITIES AND CHALLENGES. Indian Streams Research Journal, Vol. XIV, Issue. IX, http://isrj.org/UploadedData/11127.pdf

References :

  1. 1. DOGRA. RURAL MARKETING. Tata McGraw-Hill Education.
  3. 2. G, Krishnamacharyulu C. S. (September 2011). Rural Marketing: Text And Cases, 2/E. Pearson Education India.

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