Volume : VI, Issue : X, November - 2016 SOCIAL MEDIA IN POLITICAL CAMPAIGNING AROUND THE WORLD: THEORETICAL AND METHODOLOGICAL CHALLENGESDr. Raju Naik, - By : Laxmi Book Publication Abstract : Social media has had a significant impact on political campaigns all over the world. According to the most recent data from the Pew Research Center, close to three-fourths of adults in the United States use social networking sites like Facebook and Twitter, with young adults using them almost exclusively. Keywords : Article : Cite This Article : Dr. Raju Naik, -(2016). SOCIAL MEDIA IN POLITICAL CAMPAIGNING AROUND THE WORLD: THEORETICAL AND METHODOLOGICAL CHALLENGES. Indian Streams Research Journal, Vol. VI, Issue. X, http://isrj.org/UploadedData/11068.pdf References : - 1. Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How much time do you spend online? Understanding and improving the accuracy of self-reported measures of Internet use. Communication Methods and Measures, 11, 173-190. doi:10.1080/19312458.2017.1317337
- 2. Baumgartner, S. E., & Wirth, W. (2012). Affective priming during the processing of news articles. Media Psychology, 15, 1-18. doi:10.1080/15213269.2011.648535
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