Volume : XIV, Issue : I, February - 2024 THE INFLUENCE OF SOCIAL MEDIA ON ELECTORAL POLITICS AND PUBLIC OPINIONDr. Ashokkumar V. Paled, - By : Laxmi Book Publication Abstract : Social media has emerged as a powerful force in modern electoral politics and public opinion formation. Keywords : Article : Cite This Article : Dr. Ashokkumar V. Paled, -(2024). THE INFLUENCE OF SOCIAL MEDIA ON ELECTORAL POLITICS AND PUBLIC OPINION. Indian Streams Research Journal, Vol. XIV, Issue. I, http://isrj.org/UploadedData/11057.pdf References : - 1. Allcott, Hunt, and Matthew Gentzkow. Social Media and Fake News in the 2016 Election. Journal of Economic Perspectives, 2017.
- 2. Bennett, W. Lance, and Alexandra Segerberg. The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics. Cambridge University Press, 2013.
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