Volume : XV, Issue : VII, August - 2024 ROLE OF E-COMMERCE IN ECONOMICAL DEVELOPMENT OF RURAL INDIAAbhinav Kumar Tiwari, - By : Laxmi Book Publication Abstract : E-commerce has emerged as a significant driver of economic growth in rural India, addressing long-standing challenges and unlocking new opportunities for development. Keywords : Article : Cite This Article : Abhinav Kumar Tiwari, -(2024). ROLE OF E-COMMERCE IN ECONOMICAL DEVELOPMENT OF RURAL INDIA. Indian Streams Research Journal, Vol. XV, Issue. VII, http://isrj.org/UploadedData/11047.pdf References : - 1. Schiffmen, L.G., Wisenblit, J. & Kumar, S.R. (2015). Consumer Behaviour (11th Ed), Pearson, India.
- 2. Vashisht, A. E-TAILING: THE INDIAN SCENARIO. PEZZOTTAITE JOURNALS, Volume 4, Number 2, April – June’ 2015 ISSN (Print):2279-0934, (Online):2279-0942.
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