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Volume : XII, Issue : VIII, September - 2022

“MEASURING CUSTOMER SATISFACTION & LOYALTY IN ORGANIZED RETAIL STORES”

Miss. Shelar Maya Prabhakar, Dr. Jitendra Ahirrao

By : Laxmi Book Publication

Abstract :

An important aspect of the current economic scenario in India is the emergence of organized retail. There has been considerable growth in organized retailing business in recent years and it is poised for much faster growth in the near future.

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Cite This Article :

Miss. Shelar Maya Prabhakar, Dr. Jitendra Ahirrao(2022). “MEASURING CUSTOMER SATISFACTION & LOYALTY IN ORGANIZED RETAIL STORES”. Indian Streams Research Journal, Vol. XII, Issue. VIII, http://isrj.org/UploadedData/10569.pdf

References :

  1. A. Balagurusamy (2021) - Customer Preference and Satisfaction towards Retail Stores and Shopping Malls in Coimbatore District - International Journal of Engineering Research and Modern Education, Vol. 6, Issue 2.
  2. Gaurav Vashishth & Nishi Tripathi (2016) - A Study of Customer Satisfaction towards the Various Services Provided At Retail Outlets - International Journal of Business and Management Invention, Vol. 5, Issue 7.

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