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Volume : X, Issue : XII, January - 2021

AFFECTING FACTORS OF CONSUMERS BUYING BEHAVIOUR

Bhushan Shrirampant Mangate, Subhash P. Jadhav

By : Laxmi Book Publication

Abstract :

Consumer purchase transaction refers to the purchase transaction of the end customer. Many factors, attributes and characteristics influence the consumer on decision making process, buying habits, buying behaviour, brand he buys or retailers he owns.

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Cite This Article :

Bhushan Shrirampant Mangate, Subhash P. Jadhav(2021). AFFECTING FACTORS OF CONSUMERS BUYING BEHAVIOUR. Indian Streams Research Journal, Vol. X, Issue. XII, http://isrj.org/UploadedData/10557.pdf

References :

  2. Anisha A. and Kalaivani A. (2016), ‘Factors Influencing Buyers Behaviour while Purchasing’, Shanlax International Journal of Commerce, ISSN 2320-4168, Vol-4, Issue-3, pp. 153-158.
  3. Aaker J. (1997) ‘Dimensions of Brand Personality’, Journal of Marketing Research, Vol-3, American Marketing Association.

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