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Volume : XII, Issue : I, February - 2022

A THEORY OF CORPORATE COMMUNICATION – THE TPICC MODEL

K. William, Dr. K. Subashini

By : Laxmi Book Publication

Abstract :

Communication is the act of giving, receiving, and sharing information -- in other words, talking or writing, and listening or reading. Good communicators listen carefully, speak or write clearly, and respect different opinions.

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Cite This Article :

K. William, Dr. K. Subashini(2022). A THEORY OF CORPORATE COMMUNICATION – THE TPICC MODEL. Indian Streams Research Journal, Vol. XII, Issue. I, http://isrj.org/UploadedData/10426.pdf

References :

  1. Berne, Eric .1964. Games People Play.
  2. Barnlund, Dean C. 1971. A transactional model of communication.
  3. Andersen, K. E. 1971. Persuasion Theory and Practice.
  4. Berlo, David K. I960. The process of Communication.

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