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Volume : XI, Issue : III, April - 2021

BRAND IMAGE AND BUYING BEHAVIOUR OF WOMEN APPAREL CUSTOMERS

Amit Anil Pandit, Prof. (Dr.) S.S. Agrawal

By : Laxmi Book Publication

Abstract :

The objective of this paper is to study the significance of Brand Image as a factor of buying decision of women in case of apparel products as compared to price, quality, hearsay, traditional loyalty and advertisement.

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Cite This Article :

Amit Anil Pandit, Prof. (Dr.) S.S. Agrawal(2021). BRAND IMAGE AND BUYING BEHAVIOUR OF WOMEN APPAREL CUSTOMERS. Indian Streams Research Journal, Vol. XI, Issue. III, http://isrj.org/UploadedData/10286.pdf

References :

  1. Bhat K. Govinda (2009), Customer Relationship Management, Himalaya Publishing House, New Delhi.
  2. Bhatia Tej K. (2007), Advertising & Marketing in India, MacMillan India Limited, New Delhi.

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