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Volume : X, Issue : I, February - 2020

MARKETING OF INSURANCE PRODUCTS IN RURAL INDIA: A BIG CHALLENGE

Prof. Jagdish Sasane, None

By : Laxmi Book Publication

Abstract :

A huge populace of India lives in the provincial regions. The effect of dangers related with life, wellbeing and property are undeniably more extreme on this populace when contrasted with the metropolitan populace with more significant levels of pay.

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Cite This Article :

Prof. Jagdish Sasane, None(2020). MARKETING OF INSURANCE PRODUCTS IN RURAL INDIA: A BIG CHALLENGE. Indian Streams Research Journal, Vol. X, Issue. I, http://isrj.org/UploadedData/10251.pdf

References :

  1. Novi Dewan. Indian Life and Health Insurance Industry: A Marketing Approach. Springer Science & Business Media. p. 2.
  2. See, e.g., Vaughan, E. J., 1997, Risk Management, New York: Wiley.

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