Volume : VI, Issue : XI, December - 2016 IMPACT OF DIRECT TO HOME SERVICES ON BUYING HABITS OF RURAL CONSUMERS: - A comprehensive Study of Rural area of North GujaratKavita A. Trivedi, - By : Laxmi Book Publication Abstract : ADTH stands for Direct-To-Home Television, DTH is defined as the reception of satellite programs with a personal dish in an individual home. Keywords : Article : Cite This Article : Kavita A. Trivedi, -(2016). IMPACT OF DIRECT TO HOME SERVICES ON BUYING HABITS OF RURAL CONSUMERS: - A comprehensive Study of Rural area of North Gujarat. Indian Streams Research Journal, Vol. VI, Issue. XI, http://isrj.org/UploadedData/10236.pdf References : - INTERNATIONAL JOURNAL OF BUSINESS RESEARCH, Volume 9, Number 6, 2009 78
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