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Volume : VII, Issue : III, April - 2017

CUSTOMER RELATIONSHIP MANAGEMENT IN INDIAN BANKING SECTOR

Raja Ram Mishra, None

By : Laxmi Book Publication

Abstract :

Marketing in the new millennium, lays thrust on the customer needs so much so that ‘customer-driven marketing’ has become synonymous with marketing.

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Cite This Article :

Raja Ram Mishra, None(2017). CUSTOMER RELATIONSHIP MANAGEMENT IN INDIAN BANKING SECTOR. Indian Streams Research Journal, Vol. VII, Issue. III, http://isrj.org/UploadedData/10208.pdf

References :

  1. Kotler, Philip and Armstrong, Garg (2008), Principles of Marketing, Prentice Hall of India Pvt. Ltd., New Delhi, p.27
  2. Shailesh, G and Mohan, Ramesh (2001), Status of Customer Relationship Management in India: A Survey of Service Firms, In Sheth, Jagdish N, Parvatiyar, Atul and Shainesh, G (Eds.), Customer Relationship Management: Emerging Concepts, Tools and Applications, Tata McGraw Hill Company Ltd. New Delhi, pp. 117-125

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