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Volume : VII, Issue : II, March - 2017

RELATIONSHIP MARKETING IN BANKING SECTOR: NEED OF THE HOUR

Shiv Shankar Singh, None

By : Laxmi Book Publication

Abstract :

Relationship marketing is a process of attracting, maintain and enhancing customer relationships.

Keywords :


Article :


Cite This Article :

Shiv Shankar Singh, None(2017). RELATIONSHIP MARKETING IN BANKING SECTOR: NEED OF THE HOUR. Indian Streams Research Journal, Vol. VII, Issue. II, http://isrj.org/UploadedData/10194.pdf

References :

  1. Kotler, Philip and Armstrong, Garg (2008), Principles of Marketing, Prentice Hall of India Pvt. Ltd., New Delhi, p.27
  2. Shainesh, G and Mohan, Ramesh (2001), Status of Customer Relationship Management in India: A Survey of Service Firms, In Sheth, Jagdish N, Parvatiyar, Atul and Shainesh, G (Eds.), Customer Relationship Management: Emerging Concepts, Tools and Applications, Tata McGraw Hill Company Ltd. New Delhi, pp. 117-125

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