DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
Scroll to Top

Volume : VII, Issue : II, March - 2017

RELATIONSHIP MARKETING IN BANKING SECTOR: NEED OF THE HOUR

Shiv Shankar Singh, None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Relationship marketing is a process of attracting, maintain and enhancing customer relationships.

Keywords :


Article :


Cite This Article :

Shiv Shankar Singh, None(2017). RELATIONSHIP MARKETING IN BANKING SECTOR: NEED OF THE HOUR. Indian Streams Research Journal, Vol. VII, Issue. II, DOI : 10.9780/22307850, http://isrj.org/UploadedData/10194.pdf

References :

  1. Kotler, Philip and Armstrong, Garg (2008), Principles of Marketing, Prentice Hall of India Pvt. Ltd., New Delhi, p.27
  2. Shainesh, G and Mohan, Ramesh (2001), Status of Customer Relationship Management in India: A Survey of Service Firms, In Sheth, Jagdish N, Parvatiyar, Atul and Shainesh, G (Eds.), Customer Relationship Management: Emerging Concepts, Tools and Applications, Tata McGraw Hill Company Ltd. New Delhi, pp. 117-125

Article Post Production

    No data exists for the row/column.
Creative Commons License
Indian Streams Research Journal by Laxmi Book Publication is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://oldisrj.lbp.world/Default.aspx.
Permissions beyond the scope of this license may be available at http://oldisrj.lbp.world/Default.aspx
Copyright © 2014 Indian Streams Research Journal. All rights reserved
Looking for information? Browse our FAQs, tour our sitemap, or contact ISRJ
Read our Privacy Policy Statement and Plagairism Policy. Use of this site signifies your agreement to the Terms of Use