Volume : VII, Issue : III, April - 2017 A STUDY OF NGOS AND THEIR SOCIAL MARKETING PRACTICES - ISSUES AND CHALLENGES: WITH SPECIAL REFERENCE TO MAHARASHTRA STATE![](ArticleImage/10166.jpg) Avinash A. Patil, None By : Laxmi Book Publication Abstract : Social Marketing is the use of commercial marketing theory, skill and practices to achieve the social changes. Commercial marketing tries to change people’s behaviour for the benefit of the marketer, Social Marketing tries to change people’s behaviour for the benefit of the consumer, or of society as a whole. Keywords : Article : Cite This Article : Avinash A. Patil, None(2017). A STUDY OF NGOS AND THEIR SOCIAL MARKETING PRACTICES - ISSUES AND CHALLENGES: WITH SPECIAL REFERENCE TO MAHARASHTRA STATE. Indian Streams Research Journal, Vol. VII, Issue. III, http://isrj.org/UploadedData/10166.pdf References : - ngosindia.com/Maharashtra/
- Vimala Parthasarathy (Sept 2012) –Social Marketing Strategies & Traits of Successful NGOs – A Strategic Perspective’ PhD Thesis – Manipal University.
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