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Volume : I, Issue : VII, August - 2011 SPECIAL MARKETING STRATEGY OF CATTLE BROKERS:A STUDY WITH REFRENCE TO LATUR DISTRICT P. N. Sagar,H. S. Patange DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : A cattle marketing is very distinct from marketing of any other product or
service. Each and every cattle is distinct from each other in respect of size, height,
colour, shape, appearance, age, milk yield, order and stage of lactation, stage of
pregnancy and working capacity etc., hence the prices are also not one and the
same for all cattle. There is no any standard price of cattle and no guaranteed price
from the government. The prices of cattle are determined under the bargaining
between buyers and sellers with or without brokers.
Brokers play very important role in cattle marketing. Use of code language
for numbers is a cattle marketing strategy used by the brokers. The main aim of
code language is to maintain secrecy of buyer’s expected price of cattle and seller’s
expected price of cattle and also the amount of commission. Brokers use code
language in cattle dealing. This code language is commonly used for number
identification in respect of price of cattle and amount of commission.
It is concluded that, cattle brokerage on cattle dealing is fixed by various
methods and code language for numbers is used as a special cattle market Keywords : Article : Cite This Article : P. N. Sagar,H. S. Patange, (2011). SPECIAL MARKETING STRATEGY OF CATTLE BROKERS:A STUDY WITH REFRENCE TO LATUR DISTRICT. Indian Streams Research Journal, Vol. I, Issue. VII, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/425.pdf References : - 17th Livestock Census, 2003, Animal Husbandry, Maharashtra State, Pune- 1
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- Mondal P.K. and Pandey U.K. (1993) : ‘Factors Influencing the Market Price of Lactating Murraha Buffaloes in Haryana’, Indian Journal of Agriculture, P. 687-693.
- Raut K.C. and Shivtar Singh (1974) : ‘Factors Influencing the Price of Bovine Stock’. Indian Journal of Agricultural Economics, P. 52-59.
- Baliraja, Feb. 2006, A monthly periodical, P. 42-52.
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- http:\\www.wvmcattle.com
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