DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : II, Issue : VII, August - 2012

ETHICS IN INTEGRATED MARKETING COMMUNICATION

Siddamma R. Guded

DOI : 10.9780/22307850, Published By : Laxmi Book Publication

Abstract :

Ethical challenges in integrated marketing communication Ethics play an integral role in the development and sustenance of any personal or business relationship. Ethics determine the acceptable behaviors within a society and the overall behaviors of a business. Marketers must understand the impact ethics have on marketing communications and develop Integrated Marketing Communication (IMC) strategies accordingly.

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Cite This Article :

Siddamma R. Guded, (2012). ETHICS IN INTEGRATED MARKETING COMMUNICATION. Indian Streams Research Journal, Vol. II, Issue. VII, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/3831.pdf

References :

  1. www.isrj.org.
  2. www.aygrt.isrj.org.

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