DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : III, Issue : VII, August - 2013

Eco-marketing & Eco-labeling: A Study On Consumer Awareness For Eco Products In Chennai

R. Murali And R. Kumudhini

DOI : 10.9780/22307850, Published By : Laxmi Book Publication

Abstract :

This paper deals with the issues of ecological labeling and eco marketing to ensure that consumers have access to ecological products and have strong loyalty towards environmentally friendly business practices. In the current scenario eco-marketing become a competitive prerogative for best performances in the international market. A survey in Tamilnadu aimed at establishing, whether customers are loyal to eco-products and identify the extent of understanding of eco marketing and eco labeling.

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Cite This Article :

R. Murali And R. Kumudhini, (2013). Eco-marketing & Eco-labeling: A Study On Consumer Awareness For Eco Products In Chennai. Indian Streams Research Journal, Vol. III, Issue. VII, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/2699.pdf

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