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Volume : II, Issue : X, November - 2012

CLEAR APPROACH NEEDED TO HALT DECLINE IN ASSAM TEA INDUSTRY

DEVAJIT MAHANTA

Published By : Laxmi Book Publication

Abstract :

There was a noticeable increase in the volatility of the market after 1990s which may be attributed to a number of factors; among them due to the free economic policies exchange rate fluctuations, facing huge competitions from overseas players, supply increases compare to demand. As a result the market strategy has shifted from the seller market to the buyer market. The study tries to find out how Assam tea has to remain competitive instead of cutting down wages of labourer and meet the competition by either market creation or market matching rather than follow the traditional production oriented. The Assam tea industry has to move with a visionary transformation in their approach and have to introduce the integration of small estates and cooperatives, otherwise the crisis will deepen and the decline in tea industry conditions will definitely have ramification in the State's economy.

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Cite This Article :

DEVAJIT MAHANTA, (2012). CLEAR APPROACH NEEDED TO HALT DECLINE IN ASSAM TEA INDUSTRY. Indian Streams Research Journal, Vol. II, Issue. X, http://oldisrj.lbp.world/UploadedData/1635.pdf

References :

  1. Das H. N. (2008) Assam Tea: Problems and Prospects; in Origin and Development of tea; EBH Publisher; Guwahati.
  2. FAO (1999) 'Report of the thirteenth session of the Intergovernmental Group on Tea, Committee on Commodity Problems', September 1999
  3. IIM, (2007) 'Report of the Tea Industry of India: The Cup that Cheers has Tears', Indian Institute of Management, Ahmedabad; India 2007.
  4. Kashyap, SG (2009) 'Tea leaf cess could spoil Cong brew in Upper Assam'[Online] Avilable:http://www.indianexpress.com/news/tea-leaf-cess-could-spoil-cong-brew-in-upperassam/ 443380/ Accessed on 15.09.2012
  5. Maizels, S. Bacon, D. and Mavrotas, P. (1997) 'Commodity supply management by producing countries – a case study of tropical beverage crops'. 1997
  6. PTI (2009) 'Tea auctioning to go online from November' [Online] Av a i l a b l e : h t t p : / /www. b u s i n e s s - s t a n d a r d . c om/ i n d i a / n ews / t e a - a u c t i o n i n g - t o - g o - onlinenovember/45670/on Accessed on 02.09.2012
  7. Sinha, RN. (2003) 'Tea futures marks Upasi bid to be supply chain leader' [Online] Available:http://www.thehindubusinessline.in/2003/01/01/stories/2003010100301100.htm Accessed on 10.09.2012
  8. Tea Board of India, (2008-09) '55th Annual Report', 2008-09
  9. Tea Board of India, (2011) 'Bulletin of the Tea Board of India', Volume 1, April 2011

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