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Volume : II, Issue : X, November - 2012 CLEAR APPROACH NEEDED TO HALT DECLINE IN ASSAM TEA INDUSTRY DEVAJIT MAHANTA DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : There was a noticeable increase in the volatility of the market after 1990s which
may be attributed to a number of factors; among them due to the free economic policies
exchange rate fluctuations, facing huge competitions from overseas players, supply
increases compare to demand. As a result the market strategy has shifted from the seller
market to the buyer market. The study tries to find out how Assam tea has to remain
competitive instead of cutting down wages of labourer and meet the competition by
either market creation or market matching rather than follow the traditional production
oriented. The Assam tea industry has to move with a visionary transformation in their
approach and have to introduce the integration of small estates and cooperatives,
otherwise the crisis will deepen and the decline in tea industry conditions will definitely
have ramification in the State's economy. Keywords : Article : Cite This Article : DEVAJIT MAHANTA, (2012). CLEAR APPROACH NEEDED TO HALT DECLINE IN ASSAM TEA INDUSTRY. Indian Streams Research Journal, Vol. II, Issue. X, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/1635.pdf References : - Das H. N. (2008) Assam Tea: Problems and Prospects; in Origin and Development of tea; EBH Publisher; Guwahati.
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