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Murdoch aims to restore power of Sun with Tony Gallagher appointment
published on : 09-03-2015
Category : Appointments
Tony Gallagher is expected to bring his long experience as a senior executive at the Daily Mail to bear as editor-in-chief of the Sun, as he aims to restore Rupert Murdoch’s tabloid to its position as Britain’s most powerful popular newspaper. The Mail deputy is the sort of editor who believes strong journalism makes for the best strategy online and commercially. He is expected to make the Sun more “comprehensive” than upmarket with the mix of politics, human interest news and huge number of features typical of the Daily Mail. Out will go endless stories about the stars of The Only Way is Essex, as well as any remains of Page 3, and in will come more scoops and hard-hitting features. He is also known to be a huge fan of Kelvin MacKenzie, the former Sun editor brought back as a columnist by Rupert Murdoch in January. Mail insiders say the newsdesk scours every MacKenzie column for stories. By appointing Gallagher alongside Rebekah Brooks, the veteran media mogul is signalling that, above all else, he wants the paper he created to return to the forefront of British newspapers. Tired of its focus on gossip and minor TV celebrities, Murdoch has let it be known for months that he is unhappy with the paper’s lacklustre performance – both in sales and online – lambasting editors and executives ahead of May’s general election and after. The Sun’s political coverage will be key. Gallagher is less party political than his Daily Mail boss, Paul Dacre, and was no fan of the Tory party’s election strategy, but will want his paper to stir up its political reporting. Gallagher recognises that too much politics is boring to many readers. He was instrumental in keeping daily politics off of the Mail’s front page during the election, for example, unless the story genuinely warranted it. Any attempt to imitate the Mail is not unfamiliar to Gallagher either: during his previous break from Dacre, he edited the Daily Telegraph. During that time, the broadsheet quickly became known the ‘Maily Telegraph’, so similar had it become to the paper’s mid-market rival from where he had come.
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