DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
Scroll to Top

Volume : VI, Issue : VII, August - 2016

CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE RETAIL MARKETERS A CASE STUDY OF FLIPKART AND AMAZON

Shaik Shafeequr Rahman, None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Internet marketing, also referred to as I-marketing, web marketing, online marketing, or e-Marketing, is the marketing of products, or, services over the Internet. The Internet has brought media to a global audience.

Keywords :


Article :


Cite This Article :

Shaik Shafeequr Rahman, None(2016). CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE RETAIL MARKETERS A CASE STUDY OF FLIPKART AND AMAZON. Indian Streams Research Journal, Vol. VI, Issue. VII, DOI : 10.9780/22307850, http://isrj.org/UploadedData/9898.pdf

References :

  1. Jiyoung Cha (2009), “Shopping on Social Networking Web Sites: Attitudes Toward Real Versus Virtual Items”, Journal of Interactive Advertising, Vol. 10, No. 1, pp. 77 – 93.

Article Post Production

    No data exists for the row/column.
Creative Commons License
Indian Streams Research Journal by Laxmi Book Publication is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://oldisrj.lbp.world/Default.aspx.
Permissions beyond the scope of this license may be available at http://oldisrj.lbp.world/Default.aspx
Copyright © 2014 Indian Streams Research Journal. All rights reserved
Looking for information? Browse our FAQs, tour our sitemap, or contact ISRJ
Read our Privacy Policy Statement and Plagairism Policy. Use of this site signifies your agreement to the Terms of Use