DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : VII, Issue : II, March - 2017

ATTITUDE AND BEHAVIOUR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS IN PUDUKKOTTAI DISTRICT OF TAMILNADU – A STUDY

N. Nagarathinam, None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

The fast-moving consumer goods (FMCG) sector is an important contributor to Indias GDP.

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Cite This Article :

N. Nagarathinam, None(2017). ATTITUDE AND BEHAVIOUR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS IN PUDUKKOTTAI DISTRICT OF TAMILNADU – A STUDY. Indian Streams Research Journal, Vol. VII, Issue. II, DOI : 10.9780/22307850, http://isrj.org/UploadedData/9544.pdf

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