DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : VI, Issue : X, November - 2016


Dr. V. Vetrivel, Dr.Jothi.Jayakrishnan and S.Sivagurunathan

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

The banking industry has been facing new challenges and risks for the past few years. The purpose of this study is to beinvestigated the relationship between service quality and customer loyalty in banking sector.

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Cite This Article :

Dr. V. Vetrivel, Dr.Jothi.Jayakrishnan and S.Sivagurunathan(2016). RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY. Indian Streams Research Journal, Vol. VI, Issue. X, DOI : 10.9780/22307850,

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