Indian Streams Research Journal

Volume : VI, Issue : V, June - 2016

ROLE OF GREEN MARKETING IN SUSTAIBABLE DEVELOPMENT: EMERGING TRENDS

Ratheesh.R, None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Concept of green marketing concerns with protection of ecological environment. Modern marketing has created a lot of problems. Growth in marketing activities resulted into rapid economic growth, mass production with the use of advanced technology, comfortable and luxurious life, style, severe competition, use of unhealthy marketing tactics.

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References :

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2. Chopra, S. Lakshmi (2007), "Turning Over a New Leaf", Indian Management, Vol-64, April-2007
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10. O’Brien TP, Zoumbaris SJ. 1993. Consumption Behaviors hinge on Financial self- interest.American Psychologist 48: 1091–1092.
11. Peattie K. 1995. Environmental Marketing Management. Pitman: London.
12. Carlson L, Stephen JG, Kangun N. 1993.Acontent Analysis of Environmental Advertising Claims: Matrix Approach. Journal of Advertising 22: 27–40.
13. Derksen L, Gartrell J. 1993. The social context of recycling. American Sociological Review 58:
14. O’Brien TP, Zoumbaris SJ. 1993. Consumption Behaviors hinge on Financial self- interest.American Psychologist 48: 1091–1092.
15. Carlson L, Stephen JG, Kangun N. 1993.Acontent Analysis of Environmental Advertising Claims: Matrix Approach. Journal of Advertising 22: 27–40.
16. Peattie K. 1995. Environmental Marketing Management. Pitman: London.
17. Fierman L.1991. Procter and Gamble zeros in on green. American Demographics July: 16.
18. Shapiro SJ. 1978. Marketing in a conserver society. Business Horizons 21 April: 3–13.
19. Derksen L, Gartrell J. 1993. The social context of recycling. American Sociological Review 58:
20. Peattie K. 1995. Environmental Marketing Management. Pitman: London.
21. Chopra, S. Lakshmi (2007), "Turning Over a New Leaf", Indian Management, Vol-64, April-2007
22. Derksen L, Gartrell J. 1993. The social context of recycling. American Sociological Review 58:
23. Shapiro SJ. 1978. Marketing in a conserver society. Business Horizons 21 April: 3–13.
24. Shapiro SJ. 1978. Marketing in a conserver society. Business Horizons 21 April: 3–13.
25. Chopra, S. Lakshmi (2007), "Turning Over a New Leaf", Indian Management, Vol-64, April-2007
26. Fierman L.1991. Procter and Gamble zeros in on green. American Demographics July: 16.
27. Chopra, S. Lakshmi (2007), "Turning Over a New Leaf", Indian Management, Vol-64, April-2007
28. Carlson L, Stephen JG, Kangun N. 1993.Acontent Analysis of Environmental Advertising Claims: Matrix Approach. Journal of Advertising 22: 27–40.
29. O’Brien TP, Zoumbaris SJ. 1993. Consumption Behaviors hinge on Financial self- interest.American Psychologist 48: 1091–1092.
30. Chopra, S. Lakshmi (2007), "Turning Over a New Leaf", Indian Management, Vol-64, April-2007
31. Fierman L.1991. Procter and Gamble zeros in on green. American Demographics July: 16.
32. Shapiro SJ. 1978. Marketing in a conserver society. Business Horizons 21 April: 3–13.
33. Chopra, S. Lakshmi (2007), "Turning Over a New Leaf", Indian Management, Vol-64, April-2007
34. Fierman L.1991. Procter and Gamble zeros in on green. American Demographics July: 16.
35. Carlson L, Stephen JG, Kangun N. 1993.Acontent Analysis of Environmental Advertising Claims: Matrix Approach. Journal of Advertising 22: 27–40.
36. O’Brien TP, Zoumbaris SJ. 1993. Consumption Behaviors hinge on Financial self- interest.American Psychologist 48: 1091–1092.
37. Peattie K. 1995. Environmental Marketing Management. Pitman: London.
38. Shapiro SJ. 1978. Marketing in a conserver society. Business Horizons 21 April: 3–13.
39. Derksen L, Gartrell J. 1993. The social context of recycling. American Sociological Review 58:

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