Indian Streams Research Journal

Volume : VI, Issue : I, February - 2016

Marketing Strategy – Challenges to leadership ( CEO )

S.Malathi, John.K.C

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

In the cut throat competitive market the leadership should create an edge for the company’s survival. Survival of the weakest, the new mantra, for responsible leadership. It is perhaps the most important aspect of responsible leadership that our countries leaders-political as well as corporate - need to follow. India is ranked 119th out of 169 countries in the world in the human development index. Today around 37 % of the Indian population leaving below the poverty line as per the report available.

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