Indian Streams Research Journal

Volume : VI, Issue : III, April - 2016

A COMPARATIVE STUDY OF BUYING DECISIONS OF MALE AND FEMALE GREEN CONSUMERS

Mona Sharma (Dudhale), Milind Ruparao Patil

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

The aim of the present study was to compare buying decisions of green consumers on the basis of gender. To conduct the study, 250 male and 250 female green consumers were selected purposively. The selection of sample was done from Malwa Region of Madhya Pradesh. Buying Decision Scale constructed and standardized by researchers was used in the present study to assess buying decisions of green consumers.

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References :

1. Kim, Y. and Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), pp. 592-599.
2. Hueber, G. (1991). Americans report high levels of environmental concern. Gallup Poll Monthly, 307, pp. 6-12.
3. Kim, Y. and Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), pp. 592-599.
4. Hueber, G. (1991). Americans report high levels of environmental concern. Gallup Poll Monthly, 307, pp. 6-12.
5. Kim, Y. and Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), pp. 592-599.
6. Hueber, G. (1991). Americans report high levels of environmental concern. Gallup Poll Monthly, 307, pp. 6-12.
7. Kim, Y. and Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), pp. 592-599.
8. Hueber, G. (1991). Americans report high levels of environmental concern. Gallup Poll Monthly, 307, pp. 6-12.
9. Kim, Y. and Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), pp. 592-599.
10. Hueber, G. (1991). Americans report high levels of environmental concern. Gallup Poll Monthly, 307, pp. 6-12.
11. Kim, Y. and Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), pp. 592-599.
12. Hueber, G. (1991). Americans report high levels of environmental concern. Gallup Poll Monthly, 307, pp. 6-12.
13. Kim, Y. and Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), pp. 592-599.
14. Hueber, G. (1991). Americans report high levels of environmental concern. Gallup Poll Monthly, 307, pp. 6-12.
15. Kim, Y. and Choi, S.R. (2005). Antecedents of green purchase behaviour: An examination of collectivism, environmental concern and PCE. Advances in Consumer Research, 32(1), pp. 592-599.
16. Hueber, G. (1991). Americans report high levels of environmental concern. Gallup Poll Monthly, 307, pp. 6-12.

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