Indian Streams Research Journal

Volume : VI, Issue : I, February - 2016

A STUDY ON THE RELATIONSHIP BETWEEN THE MANAGEMENT AND THE EMPLOYEES” AT CELEBRITY FASHIONS LTD, NARAYANAPURAM.

C. Venkateswaran, Balaji S.

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Employee plays an important role in the effective functioning of any organization of any organization. Any organization to grow and attain greater heights, need to place its employees at the first place. Employees are the most significant resource and they are the backbone of the industrial management. The HR department plays a crucial role in this aspect, and it is where the HR department needs to concentrate much on addressing the issues related to the employees working in the organization. The research design used is descriptive research. The sampling technique used in the study is convenient sampling. The sample size for the survey is 100. The sample unit has been collected from lower and middle level management employees. The types of data collected from the organization are primary data and secondary data. For analyzing the data, the statistical tools used is Rank correlation, Percentage analysis, Chi-square analysis. From the above study it is found that the main cause grievance is due to allocation of works. To some extent, the effective relationship between the management and employees. Hence, the relationship mechanism has to be implemented in an effective manner.

Keywords :

• Descriptive Research Etc.
• Descriptive Research Etc.

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References :

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51. Berelson,Bernard;and Gary A.Steiner(1964),Human Behaviour:An Inventory of Scientific Findings(New York:Harcourt Brace Jovanovich).
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53. Abelson, R.P, & Levi.A (Decision making and Decision Theory (3rd ed.). In G.LIndzey and E.Aronson (Eds), The Handbook of Psychology NewYork; Random House.
54. Assael,Henry (1992),Consumer Behaviour and Marketing Action(Boston, USA:PWS- Kent Publishing Company).
55. Berelson,Bernard;and Gary A.Steiner(1964),Human Behaviour:An Inventory of Scientific Findings(New York:Harcourt Brace Jovanovich).
56. Bennett, Peter D.,and Harold H Kassarjian(1972),Consumer Behaviour (New Delhi: Prentice-Hall of India).
57. ASSOCHAM(1990),Consumer Awareness: Initiatives from Government, Industry, and Consumer Organisations (New Delhi:ASSOCHAM).
58. Aaker, Davide, A., Building Strong Brands, Free Press Charlotte, New York, 1996
59. Albaum, Gerald and Venkatesan, M., Scientific Marketing Research, Free Press, New York, 1971.
60. American Marketing Association Committee on Definitions, A Glossary of Marketing Terms, Chicago, 1960
61. American Marketing Association(1995),Dictionary of Marketing Terms(ed.Peter D Bennett),(Chicago:AMA)

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