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Volume : VI, Issue : I, February - 2016 CONSUMERS SHOPPING LIFE STYLE ADOPTED BY IT & NON IT EMPLOYEES AT BANGALORE, INDIA. A. Jayakumar, C.kathiravan DOI : 10.9780/22307850, By : Laxmi Book Publication Abstract : This study emphasizes the purchase intention of the consumers alongside with the consumers lifestyle. Consumers shopping life styles are very crucial to understand, it will keep change always and it is differ from every individuals and groups. This study is carried to identify the consumers life style adopted by the IT and non IT employees at Bengaluru, India. For this purpose sample of 824 respondents (412 IT employees & 412 non IT employees) surveyed with a structured questionnaire. Keywords : Article : Cite This Article : A. Jayakumar, C.kathiravan(2016). CONSUMERS SHOPPING LIFE STYLE ADOPTED BY IT & NON IT EMPLOYEES AT BANGALORE, INDIA.. Indian Streams Research Journal, Vol. VI, Issue. I, DOI : 10.9780/22307850, http://isrj.org/UploadedData/7676.pdf References : - De Oliveira Santini, W. J. L., & Clécio Falcão Araujo, F. (2013). Background of Purchase Intention of Brazilian Soccer Club Fans. Global Journal of Management And Business Research, 13(7).
- De Oliveira Santini, W. J. L., & Clécio Falcão Araujo, F. (2013). Background of Purchase Intention of Brazilian Soccer Club Fans. Global Journal of Management And Business Research, 13(7).
- De Oliveira Santini, W. J. L., & Clécio Falcão Araujo, F. (2013). Background of Purchase Intention of Brazilian Soccer Club Fans. Global Journal of Management And Business Research, 13(7).
- De Oliveira Santini, W. J. L., & Clécio Falcão Araujo, F. (2013). Background of Purchase Intention of Brazilian Soccer Club Fans. Global Journal of Management And Business Research, 13(7).
- De Oliveira Santini, W. J. L., & Clécio Falcão Araujo, F. (2013). Background of Purchase Intention of Brazilian Soccer Club Fans. Global Journal of Management And Business Research, 13(7).
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