DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : V, Issue : VII, August - 2015

RURAL –URBAN CONSUMER BEHAVIOR AND POTENTIAL RURAL MARKET – A COMPARATIVE STUDY

Keshav B Lengare, -

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

There is potentiality of rural marketing but it needs to compare the behavior of rural consumer to urban consumer for developing the marketing strategies to tap the rural potential market. The present paper compares the behavior of rural consumers to urban consumers about buying and rural market potentiality. An attempt has been made to examine whether the rural consumers behavior differ towards buying and marketing potentiality regarding various attributes such as how they purchase consumer goods, what is their intension to purchase, preference to purchase, response for brand product, quality and price etc.

Keywords :


    Article :


    Cite This Article :

    Keshav B Lengare, -(2015). RURAL –URBAN CONSUMER BEHAVIOR AND POTENTIAL RURAL MARKET – A COMPARATIVE STUDY. Indian Streams Research Journal, Vol. V, Issue. VII, DOI : 10.9780/22307850, http://isrj.org/UploadedData/7360.pdf

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