DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : V, Issue : IX, October - 2015

IMPACT OF PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A STUDY OF DAILY MARATHI NEWSPAPERS IN SATARA DISTRICT

More Dinkar Khashaba, Vinod Mahadev Babar

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

This study empirically reveals the influence of Promotional strategies lead to increase in number of readers and attract more business advertisements. This study reveals the nature of sales promotional strategy of daily Marathi newspapers; examine the comparative growth of newspapers on the basis of a number of readers, penetration, brand positioning and the class of readers etc. Evaluate the impact of promotional strategies on stakeholders such as readers, advertisement agencies, distributors and clients placing advertisements in newspapers, to develop promotional mix for newspaper companies and newspaper. Evaluate the impact of promotional strategies and newspaper readers buying behavior.

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    Cite This Article :

    More Dinkar Khashaba, Vinod Mahadev Babar (2015). IMPACT OF PROMOTIONAL STRATEGIES ON ORGANIZATIONAL PERFORMANCE: A STUDY OF DAILY MARATHI NEWSPAPERS IN SATARA DISTRICT. Indian Streams Research Journal, Vol. V, Issue. IX, DOI : 10.9780/22307850, http://isrj.org/UploadedData/7175.pdf

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    35. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    36. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    37. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    38. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    39. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    40. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    41. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    42. Nitasha Sharma and Raman Sharma, (2013), “Impact of Advertising and Sales Promotion on sales: A case study of Lovely Autos- Jalandhar City”, the Pacific business review, International, Vol. 6, No. 5.
    43. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    44. O. Omatayo, (2011), “Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry", the International Journal of Competitiveness, Issue 4.
    45. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    46. Das D. K. Lal, (2002), “Practice of Social Research”, Rawat Publications, Jaipur, pp 25-144.
    47. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    48. Aleesha Patel, (2010), “The Survival of the Newspaper in the Digital Age of Communication”, published by Leonard N. Stern School of Business, New York University.
    49. Fernandes, A., (2009), “Breathing their last breath? The effects of the internet on print media”, published by Chestnut Hill College, Pennsylvania, USA.
    50. Aleesha Patel, (2010), “The Survival of the Newspaper in the Digital Age of Communication”, published by Leonard N. Stern School of Business, New York University.
    51. Kyoung Nankwon and Y. J. Kwon, (2007), “Demographics in this Sales Promotion Proneness: A Socio Cultural Approach”, Advances in Consumer Research, Vol. 34.
    52. Fernandes, A., (2009), “Breathing their last breath? The effects of the internet on print media”, published by Chestnut Hill College, Pennsylvania, USA.
    53. Kyoung Nankwon and Y. J. Kwon, (2007), “Demographics in this Sales Promotion Proneness: A Socio Cultural Approach”, Advances in Consumer Research, Vol. 34.
    54. Charsoughi and T. H. Yasory, (2011), “Effects of Sales Promotion on Consumer Behavior Based on culture", African Journal of business management. Vol. 3, No. 2.
    55. Charsoughi and T. H. Yasory, (2011), “Effects of Sales Promotion on Consumer Behavior Based on culture", African Journal of business management. Vol. 3, No. 2.
    56. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    57. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    58. Nitasha Sharma and Raman Sharma, (2013), “Impact of Advertising and Sales Promotion on sales: A case study of Lovely Autos- Jalandhar City”, the Pacific business review, International, Vol. 6, No. 5.
    59. Das D. K. Lal, (2002), “Practice of Social Research”, Rawat Publications, Jaipur, pp 25-144.
    60. Aleesha Patel, (2010), “The Survival of the Newspaper in the Digital Age of Communication”, published by Leonard N. Stern School of Business, New York University.
    61. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    62. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    63. O. Omatayo, (2011), “Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry", the International Journal of Competitiveness, Issue 4.
    64. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    65. Nitasha Sharma and Raman Sharma, (2013), “Impact of Advertising and Sales Promotion on sales: A case study of Lovely Autos- Jalandhar City”, the Pacific business review, International, Vol. 6, No. 5.
    66. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    67. Das D. K. Lal, (2002), “Practice of Social Research”, Rawat Publications, Jaipur, pp 25-144.
    68. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    69. Aleesha Patel, (2010), “The Survival of the Newspaper in the Digital Age of Communication”, published by Leonard N. Stern School of Business, New York University.
    70. O. Omatayo, (2011), “Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry", the International Journal of Competitiveness, Issue 4.
    71. Fernandes, A., (2009), “Breathing their last breath? The effects of the internet on print media”, published by Chestnut Hill College, Pennsylvania, USA.
    72. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    73. Kyoung Nankwon and Y. J. Kwon, (2007), “Demographics in this Sales Promotion Proneness: A Socio Cultural Approach”, Advances in Consumer Research, Vol. 34.
    74. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    75. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    76. Charsoughi and T. H. Yasory, (2011), “Effects of Sales Promotion on Consumer Behavior Based on culture", African Journal of business management. Vol. 3, No. 2.
    77. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    78. Nitasha Sharma and Raman Sharma, (2013), “Impact of Advertising and Sales Promotion on sales: A case study of Lovely Autos- Jalandhar City”, the Pacific business review, International, Vol. 6, No. 5.
    79. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    80. Das D. K. Lal, (2002), “Practice of Social Research”, Rawat Publications, Jaipur, pp 25-144.
    81. Fernandes, A., (2009), “Breathing their last breath? The effects of the internet on print media”, published by Chestnut Hill College, Pennsylvania, USA.
    82. Kyoung Nankwon and Y. J. Kwon, (2007), “Demographics in this Sales Promotion Proneness: A Socio Cultural Approach”, Advances in Consumer Research, Vol. 34.
    83. Charsoughi and T. H. Yasory, (2011), “Effects of Sales Promotion on Consumer Behavior Based on culture", African Journal of business management. Vol. 3, No. 2.
    84. O. Omatayo, (2011), “Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry", the International Journal of Competitiveness, Issue 4.
    85. Nitasha Sharma and Raman Sharma, (2013), “Impact of Advertising and Sales Promotion on sales: A case study of Lovely Autos- Jalandhar City”, the Pacific business review, International, Vol. 6, No. 5.
    86. Das D. K. Lal, (2002), “Practice of Social Research”, Rawat Publications, Jaipur, pp 25-144.
    87. Aleesha Patel, (2010), “The Survival of the Newspaper in the Digital Age of Communication”, published by Leonard N. Stern School of Business, New York University.
    88. Fernandes, A., (2009), “Breathing their last breath? The effects of the internet on print media”, published by Chestnut Hill College, Pennsylvania, USA.
    89. Kyoung Nankwon and Y. J. Kwon, (2007), “Demographics in this Sales Promotion Proneness: A Socio Cultural Approach”, Advances in Consumer Research, Vol. 34.
    90. Charsoughi and T. H. Yasory, (2011), “Effects of Sales Promotion on Consumer Behavior Based on culture", African Journal of business management. Vol. 3, No. 2.
    91. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    92. O. Omatayo, (2011), “Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry", the International Journal of Competitiveness, Issue 4.
    93. Nitasha Sharma and Raman Sharma, (2013), “Impact of Advertising and Sales Promotion on sales: A case study of Lovely Autos- Jalandhar City”, the Pacific business review, International, Vol. 6, No. 5.
    94. Das D. K. Lal, (2002), “Practice of Social Research”, Rawat Publications, Jaipur, pp 25-144.
    95. Aleesha Patel, (2010), “The Survival of the Newspaper in the Digital Age of Communication”, published by Leonard N. Stern School of Business, New York University.
    96. Fernandes, A., (2009), “Breathing their last breath? The effects of the internet on print media”, published by Chestnut Hill College, Pennsylvania, USA.
    97. Kyoung Nankwon and Y. J. Kwon, (2007), “Demographics in this Sales Promotion Proneness: A Socio Cultural Approach”, Advances in Consumer Research, Vol. 34.
    98. Charsoughi and T. H. Yasory, (2011), “Effects of Sales Promotion on Consumer Behavior Based on culture", African Journal of business management. Vol. 3, No. 2.
    99. O. Omatayo, (2011), “Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry", the International Journal of Competitiveness, Issue 4.
    100. Nitasha Sharma and Raman Sharma, (2013), “Impact of Advertising and Sales Promotion on sales: A case study of Lovely Autos- Jalandhar City”, the Pacific business review, International, Vol. 6, No. 5.
    101. Das D. K. Lal, (2002), “Practice of Social Research”, Rawat Publications, Jaipur, pp 25-144.
    102. Aleesha Patel, (2010), “The Survival of the Newspaper in the Digital Age of Communication”, published by Leonard N. Stern School of Business, New York University.
    103. O. Omatayo, (2011), “Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry", the International Journal of Competitiveness, Issue 4.
    104. Nitasha Sharma and Raman Sharma, (2013), “Impact of Advertising and Sales Promotion on sales: A case study of Lovely Autos- Jalandhar City”, the Pacific business review, International, Vol. 6, No. 5.
    105. Das D. K. Lal, (2002), “Practice of Social Research”, Rawat Publications, Jaipur, pp 25-144.
    106. Aleesha Patel, (2010), “The Survival of the Newspaper in the Digital Age of Communication”, published by Leonard N. Stern School of Business, New York University.
    107. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    108. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    109. Fernandes, A., (2009), “Breathing their last breath? The effects of the internet on print media”, published by Chestnut Hill College, Pennsylvania, USA.
    110. Kyoung Nankwon and Y. J. Kwon, (2007), “Demographics in this Sales Promotion Proneness: A Socio Cultural Approach”, Advances in Consumer Research, Vol. 34.
    111. Charsoughi and T. H. Yasory, (2011), “Effects of Sales Promotion on Consumer Behavior Based on culture", African Journal of business management. Vol. 3, No. 2.
    112. Fernandes, A., (2009), “Breathing their last breath? The effects of the internet on print media”, published by Chestnut Hill College, Pennsylvania, USA.
    113. Kyoung Nankwon and Y. J. Kwon, (2007), “Demographics in this Sales Promotion Proneness: A Socio Cultural Approach”, Advances in Consumer Research, Vol. 34.
    114. Charsoughi and T. H. Yasory, (2011), “Effects of Sales Promotion on Consumer Behavior Based on culture", African Journal of business management. Vol. 3, No. 2.
    115. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    116. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    117. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    118. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    119. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    120. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    121. Bhandari, Labdhi and Vora M. N., (1987), “Indian Distribution System: Role of Private Trade”, Nikhilesh Dholakiya (ed), “Public Distribution Systems in India: Evolution, Evaluation and Prospects”, Oxford and IBH New Delhi., pp. 48-52.
    122. H. J. Amin and A. L. Ala, (2003), title, “The Role of Advertising and Sales Promotion in Students Choice of Service Providers", the International Journal of Sciences – Basic and Applied Research, Volume 7., No. 2.
    123. M. Ganesan, Alexander CVJ Victoria, (2014), “Study on Role of Sales Promotion in FMCG Products towards Instant Cooking Food Products: With Special Reference to Chennai City”, Indian Journal of Applied research, Vol.4, No.1.
    124. O. Omatayo, (2011), “Sales Promotion and Consumer Loyalty: A Study of Nigerian Telecommunication Industry", the International Journal of Competitiveness, Issue 4.

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