DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : V, Issue : VIII, September - 2015

FEMINIST PERSPECTIVE: APPEARANCE AND STEREOTYPE OF SOCIALISTIC WOMEN CHARACTERS IN DUBBED TAMIL TELEVISION SOAPS OPERAS OF POLIMER CHANNEL

S. Keerthana, None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

In the hypermedia world of today, television has emerged as an important tool of transmission of facts and evidence. The major part of television is to entertain its viewers and it has that capacity of bringing visual movement into the living room with great authenticity and efficiency. As a result of this, Television has a deep and influential impact on its viewers, particularly women, where they are always treated as a “special audience group”, which measures their tendencies and leanings. Soap operas are one of the most popular entertaining genres on Television and as a cultural produce, which is extremely a trend setter in channels among Indian women in the present scenario. Stereotyping in serials is widely prevalent though there has been some increase in the modern, liberated images of women but her role is just confined within four walls of the house. Researcher felt nation which claims to be in the process of “globalisation “or “modernisation” still portrays its women in worthless loads of costume jewellery and jardousi sarees.

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Cite This Article :

S. Keerthana, None(2015). FEMINIST PERSPECTIVE: APPEARANCE AND STEREOTYPE OF SOCIALISTIC WOMEN CHARACTERS IN DUBBED TAMIL TELEVISION SOAPS OPERAS OF POLIMER CHANNEL. Indian Streams Research Journal, Vol. V, Issue. VIII, DOI : 10.9780/22307850, http://isrj.org/UploadedData/7145.pdf

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  84. Steeves, L. H. (1987). Feminist theories and media studies. Journal of Critical Studies in Media Communication, 4(2), 95-135.
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  86. Wood, J. T. (1999). Communication, Gender, and Culture. (3rd ed). California: Words Worth Publishing Company
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  88. Wood, J. T. (1999). Communication, Gender, and Culture. (3rd ed). California: Words Worth Publishing Company
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  91. Curran, J. and Gurevitch, M. (1996). Mass Media and Society. London: Arnold.
  92. Steeves, L. H. (1987). Feminist theories and media studies. Journal of Critical Studies in Media Communication, 4(2), 95-135.
  93. John, M. E. (1998). Feminism in India and the West. Recasting a relationship. Cultural Dynamics Journal, 10 (2), 19-7-209.

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